Tell the BrandStory Only You Can Tell
Stories That Work (storiesthatwork.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Non-profit brands, Other brands, in the 30th percentile of 4285 Marketing & Advertising brands.
Stories That Work is a brand messaging consultancy that helps businesses and non-profit organizations craft authentic, narrative-driven brand stories. Positioned as a Brand Performance and Brand Message expert, the company develops personal storytelling strategies intended to strengthen brand connection and drive growth. Its primary clients are B2B companies and non-profits seeking to move beyond generic marketing content toward distinctive, story-based messaging that supports sales and organizational development.
| Brand Name | Stories That Work |
|---|---|
| Domain | storiesthatwork.com |
| Industry | Marketing & Advertising, Non-profit |
| Main Competitors | StoryBrand, Corporate Storytelling, Skyword (82/100), Contently (87/100), Column Five, Ethos3 (79/100) |
Moz Domain Authority 10/100 vs category average 37 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Brand Performance and Brand Message Experts. Stories That Work helps others create powerful, personal stories that grow businesses and the people in them." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Stories That Work?", Claude could identify the brand as of September 2026. Stories That Work is a company that produces recruitment marketing and employer branding content, including video and written stories used by employers to showcase their culture and attract candidates. Best known for Employer branding and recruitment marketing videos/content used on careers sites and job postings.
When asked "Best brands similar to Stories That Work?", Claude would recommend Stories That Work as of September 2026. It's a recognizable name in the recruitment marketing and employer branding niche, so I'd mention it if someone asked about specialists in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stories That Work's main competitors in Marketing & Advertising: Skyword (82/100), Contently (87/100), Ethos3 (79/100).
Sources: Brand Analyzer scan
Stories That Work has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 34, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stories That Work official site
Stories That Work scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stories That Work official site
Stories That Work can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stories That Work official site
Stories That Work scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stories That Work has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 10/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Stories That Work from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stories That Work: Sprint Education (70/100), Service Performance Group (70/100), Omnito (70/100), TapMii (70/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
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