Educating young men with character
St Patrick's College Wellington (stpats.school.nz) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, in the 10th percentile of 20059 Education brands.
St Patrick's College Wellington is a Catholic secondary school for boys located in Wellington, New Zealand. It offers a holistic education emphasizing academic excellence, character development, and community spirit, combined with strong traditions in arts and sports. The school is classified as a charity and positions itself as a leading Catholic boys' institution in the region, serving families seeking faith-based secondary education for their sons.
| Brand Name | St Patrick's College Wellington |
|---|---|
| Domain | stpats.school.nz |
| Industry | Education |
| Headquarters | Wellington |
| Main Competitors | Wellington College, Scots College (67/100), St Bernard's College, Rongotai College, St Patrick's College Silverstream |
Moz Domain Authority 27/100 vs category average 48 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "St Patrick's College is dedicated to providing a holistic Catholic education that develops academic excellence, character, and community spirit in young men." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is St Patrick's College Wellington?", Claude could identify the brand as of October 2026. St Patrick's College Wellington is a Catholic secondary school for boys in Silverstream/Wellington, New Zealand, run by the Marist Brothers tradition, offering years 9-13 education with a focus on Catholic values, academics, sport and the arts. Best known for Being a well-known Catholic boys' school in Wellington with a strong rugby and sporting tradition.
When asked "Best brands similar to St Patrick's College Wellington?", Claude would recommend St Patrick's College Wellington as of October 2026. It's a recognized, long-established Catholic boys' school in Wellington that would naturally come up if discussing similar faith-based or single-sex schools in the region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
St Patrick's College Wellington is a Catholic secondary school for boys based in Wellington, New Zealand. It is classified as a charity and provides a holistic education rooted in Catholic values, combining academic, cultural, and sporting development.
St Patrick's College Wellington has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 19, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
St Patrick's College Wellington is headquartered in Wellington. St Patrick's College Wellington operates in the Education category.
Sources: Wikidata
St Patrick's College Wellington scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
The school offers secondary education services for boys, including academic programs, cultural activities, and sporting programs, all within a Catholic educational framework.
St Patrick's College Wellington can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The school is known for its strong Catholic tradition combined with a vibrant culture of academic, cultural, and sporting achievement, aiming to develop well-rounded young men.
St Patrick's College is used by families in the Wellington region, particularly parents seeking a Catholic secondary education for their sons that emphasizes academic, cultural, and sporting development.
St Patrick's College Wellington scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
St Patrick's College Wellington has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and thin schema.org structured data. In a live check, Claude could already identify St Patrick's College Wellington from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to St Patrick's College Wellington: Stiftung Brandenburgische Gedenkstätten (64/100), StarKraftika (64/100), Study LPU (64/100), St. Xavier's School (64/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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