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St Peter's School, York (stpetersyork.org.uk) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 43rd percentile of 15783 Education brands.
St Peter's School, York is a co-educational independent boarding and day school located in York, UK, serving students aged 2-18. Established in its current form in 1945, the school traces its origins to AD 627, making it one of the oldest schools in the world. It offers a holistic education combining academic study with extracurricular activities, aiming to prepare students with the qualifications, skills, and values needed for life after school.
| Brand Name | St Peter's School, York |
|---|---|
| Domain | stpetersyork.org.uk |
| Industry | Education |
| Founded | 1945 |
| Headquarters | York, UK |
| Main Competitors | Ampleforth College, Sedbergh School (75/100), Harrogate Ladies' College, Queen Margaret's School, York, Bootham School (65/100), Pocklington School |
Moz Domain Authority 39/100 vs category average 49 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
St Peter's School, York appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "A co-educational independent boarding and day school, in the UK. The fourth oldest school in the world, founded by St Paulinus of York in AD 627." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is St Peter's School, York?", Claude could identify the brand as of October 2026. St Peter's School, York is an independent co-educational private school in York, England, educating pupils from age 8 to 18 (with an associated prep school, St Olave's). It claims to be one of the oldest schools in the country, with a tradition dating back over 1,300 years, and i Best known for Being one of the oldest schools in England, with historic links to Guy Fawkes.
When asked "Best brands similar to St Peter's School, York?", Claude would recommend St Peter's School, York as of October 2026. It's a well-established, historic independent school often mentioned alongside other notable UK private schools for its academic reputation and heritage.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
St Peter's School, York's main competitors in Education: Sedbergh School (75/100), Bootham School (65/100).
Sources: Brand Analyzer scan
St Peter's School, York has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
St Peter's School, York was founded in 1945. St Peter's School, York operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
St Peter's School, York scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
St Peter's School, York is a co-educational independent boarding and day school located in York, UK. It serves students aged 2 to 18 and is recognized as the fourth oldest school in the world, with origins tracing back to AD 627 when it was founded by St Paulinus of York. The school in its current institutional form dates to 1945.
St Peter's School, York can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
St Peter's School, York is known for being the fourth oldest school in the world, with roots dating back to AD 627 when it was founded by St Paulinus of York. It is also known for its combination of centuries-old heritage with a modern, holistic educational approach as a co-educational independent boarding and day school.
St Peter's School, York is used by parents and families in and around York, UK, who are seeking a co-educational independent boarding or day school education for children aged 2 to 18.
St Peter's School, York scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
St Peter's School, York has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify St Peter's School, York from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to St Peter's School, York: Sterling College (75/100), StepStones for Youth (75/100), BARBRI (Strafford) (75/100), StrataScratch (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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