Making OOH measurable and actionable
StreetMetrics (streetmetrics.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, SaaS brands, Technology brands, in the 57th percentile of 4817 Marketing & Advertising brands.
StreetMetrics is a data and technology company serving the out-of-home (OOH) advertising industry. It provides a unified platform combining planning, measurement, and attribution data, allowing OOH media operators and advertising agencies to plan campaigns more effectively, demonstrate performance, and support growth of the OOH channel. The company's stated mission is to bring digital-level measurability and accountability to out-of-home advertising, positioning itself as a trusted source of actionable insights for the industry.
| Brand Name | StreetMetrics |
|---|---|
| Domain | streetmetrics.com |
| Industry | Marketing & Advertising, SaaS |
| Main Competitors | Geopath (72/100), Vistar Media (75/100), Place Exchange (77/100), Broadsign (86/100), Kochava (92/100) |
Moz Domain Authority 18/100 vs category average 38 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "StreetMetrics makes out-of-home as measurable and actionable as digital. Trusted data for operators and agencies to plan smarter, prove performance, and grow the channel." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is StreetMetrics?", Claude could identify the brand as of September 2026. StreetMetrics is a company that provides measurement and analytics for out-of-home advertising, particularly transit and mobile media like buses and vehicle wraps, using GPS tracking data to estimate audience impressions and exposure. Best known for GPS-based impression measurement for transit and mobile out-of-home advertising.
When asked "Best brands similar to StreetMetrics?", Claude would recommend StreetMetrics as of September 2026. It's a recognized niche player in OOH measurement, so it would come up if someone asked about transit or mobile advertising analytics tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
StreetMetrics's main competitors in Marketing & Advertising: Geopath (72/100), Vistar Media (75/100), Place Exchange (77/100), Broadsign (86/100), Kochava (92/100).
Sources: Brand Analyzer scan
StreetMetrics has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 28, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: StreetMetrics official site
StreetMetrics offers a unified data and technology platform covering three core areas: campaign planning, performance measurement, and attribution for out-of-home advertising. This platform is designed to help operators and agencies plan smarter campaigns and demonstrate measurable results.
Sources: StreetMetrics official site
StreetMetrics scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: StreetMetrics official site
StreetMetrics is a data and technology platform for the out-of-home (OOH) advertising industry. It offers a unified solution for planning, measurement, and attribution of OOH campaigns, aiming to bring the level of measurability found in digital advertising to physical, out-of-home media.
Sources: StreetMetrics official site
StreetMetrics provides a platform that combines planning, measurement, and attribution data for out-of-home advertising campaigns. It helps OOH media operators and advertising agencies plan campaigns more strategically, measure their performance, and prove results, supporting more data-driven decision-making in the OOH channel.
Sources: StreetMetrics official site
StreetMetrics can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: StreetMetrics official site
StreetMetrics is used by out-of-home (OOH) media operators and advertising agencies that need to plan, measure, and prove the performance of out-of-home advertising campaigns.
Sources: StreetMetrics official site
StreetMetrics is known for bringing digital-style measurement and accountability to out-of-home advertising, offering a unified platform for planning, measurement, and attribution used by OOH operators and agencies.
Sources: StreetMetrics official site
StreetMetrics scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
StreetMetrics has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 18/100. In a live check, Claude could already identify StreetMetrics from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to StreetMetrics: Straight North (78/100), SquadStack (78/100), Synergy Consultants (78/100), Talpa Network (78/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
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