For the best of the web, one click
StumbleUpon (stumbleupon.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, in the 38th percentile of 14762 Media & Entertainment brands.
StumbleUpon was a content discovery platform founded in 2001 and headquartered in San Francisco. It aimed to help people discover the best content on the web through personalized recommendations delivered with a single click. The service curated videos, websites, and other content from millions of sources, tailoring suggestions to individual user interests and positioning itself as a serendipitous discovery engine within the Media & Entertainment and Technology categories.
| Brand Name | StumbleUpon |
|---|---|
| Domain | stumbleupon.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2001 |
| Headquarters | San Francisco |
| Main Competitors | Reddit (72/100), Digg (91/100), Pinterest (76/100), Flipboard (97/100), Mix (88/100) |
Moz Domain Authority 90/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,873 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To help people discover the best content on the web, one click at a time." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Angular.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is StumbleUpon?", Claude could identify the brand as of September 2026. StumbleUpon was a web discovery service that let users surf the internet by clicking a 'Stumble' button to get randomly served web pages based on their interests and past ratings. It launched in 2002 and was popular for helping people find interesting content outside their usual Best known for The 'Stumble' button that randomly surfaced interesting web pages tailored to user interests.
When asked "Best brands similar to StumbleUpon?", Claude would not surface StumbleUpon as of September 2026. It's no longer operational since shutting down in 2018 and was succeeded by Mix, so I'd point people to its successor or other current discovery tools instead.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
StumbleUpon's main competitors in Media & Entertainment: Reddit (72/100), Digg (91/100), Pinterest (76/100), Flipboard (97/100), Mix (88/100).
Sources: Brand Analyzer scan
StumbleUpon has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 37, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: StumbleUpon official site
StumbleUpon was founded in 2001. StumbleUpon operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
StumbleUpon is headquartered in San Francisco. StumbleUpon operates in the Media & Entertainment category.
Sources: Wikidata
StumbleUpon scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: StumbleUpon official site
StumbleUpon curates personalized recommendations of videos, websites, and other content from millions of sources on the web. Users could discover new content with a single click, with the platform tailoring suggestions to individual interests.
Sources: StumbleUpon official site
StumbleUpon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: StumbleUpon official site
StumbleUpon offered a content discovery service that delivered personalized recommendations of videos, websites, and other web content drawn from millions of sources, accessible through a single-click interface.
Sources: StumbleUpon official site
StumbleUpon was a content discovery platform founded in 2001 and based in San Francisco. It operated in the Media & Entertainment and Technology categories, focusing on helping users find web content aligned with their interests.
Sources: StumbleUpon official site
StumbleUpon was known for its one-click content discovery experience, which surfaced personalized and serendipitous web content-such as articles, videos, and websites-based on user interests rather than search queries.
Sources: StumbleUpon official site
StumbleUpon was used by internet users seeking curated, personalized content discovery across a wide range of interests and topics, rather than users searching for specific information.
Sources: StumbleUpon official site
StumbleUpon scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
StumbleUpon has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (49/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,873 (Tranco) and a Moz Domain Authority of 90/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify StumbleUpon from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to StumbleUpon: Studio Theatre (75/100), Studio Louter (75/100), Sturgis Motorcycle Museum & Hall of Fame (75/100), SUMMER SONIC (75/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.