Digital experiences for cultural organisations
Substrakt (substrakt.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among SaaS brands, Media & Entertainment brands, Technology brands, in the 24th percentile of 30002 SaaS brands.
Substrakt is a Birmingham, United Kingdom-based company that builds digital experiences and infrastructure for cultural organisations such as galleries, museums, and foundations. Rather than delivering one-off projects, it focuses on creating long-term digital platforms that evolve over time, working closely with clients to address their specific goals and audiences. The company operates within the SaaS, media & entertainment, and technology categories, positioning itself as a sustainable digital partner for the cultural sector.
| Brand Name | Substrakt |
|---|---|
| Domain | substrakt.com |
| Industry | SaaS, Media & Entertainment |
| Headquarters | Birmingham |
| Main Competitors | Cogapp (77/100), Torchbox (77/100), Fat Beehive (66/100), Deeson (80/100), Agile Collective (75/100) |
Moz Domain Authority 38/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To create effective, sustainable digital experiences and infrastructure for cultural organisations." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Substrakt?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Substrakt as a specific company, likely because it's a small or niche SaaS business without much presence in my training data.
When asked "Best brands similar to Substrakt?", Claude would not surface Substrakt as of October 2026. I can't recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Substrakt's main competitors in SaaS: Cogapp (77/100), Torchbox (77/100), Fat Beehive (66/100), Deeson (80/100), Agile Collective (75/100).
Sources: Brand Analyzer scan
Substrakt has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 19, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Substrakt official site
Substrakt is headquartered in Birmingham. Substrakt operates in the SaaS category.
Sources: Wikidata
Substrakt scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Substrakt official site
Substrakt is a Birmingham, United Kingdom-based digital company that creates digital experiences and infrastructure for cultural organisations, including galleries, museums, and foundations. It operates in the SaaS, media & entertainment, and technology categories.
Sources: Substrakt official site
Substrakt builds long-term digital platforms and infrastructure for cultural organisations. Rather than treating digital work as a one-off project, it designs systems intended to grow and adapt over time, working in close collaboration with each client to address their specific goals and audience needs.
Sources: Substrakt official site
Substrakt can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Substrakt official site
Substrakt offers digital experience and infrastructure services tailored to cultural organisations, including the design and development of long-term digital platforms intended to grow and adapt over time, built through close collaboration with client organisations such as galleries, museums, and foundations.
Sources: Substrakt official site
Substrakt's services are used by cultural organisations, including galleries, museums, and foundations, that require effective and sustainable digital platforms and online services tailored to their specific goals and audiences.
Sources: Substrakt official site
Substrakt is known for building sustainable, long-term digital platforms for cultural organisations such as galleries, museums, and foundations, rather than delivering short-term or one-off digital projects.
Sources: Substrakt official site
Substrakt scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Substrakt has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Substrakt from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Substrakt: Streamtape (70/100), Stenn (70/100), Successware (70/100), Omnito (70/100).
A step up - brands to learn from: Zocket (71/100), ZeroTrusted.ai (71/100).
Category leader: Hostinger (97/100).
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