Liebe Deinen Garten
Substral (substral.de) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 16th percentile of 19503 E-commerce brands.
Substral is a German gardening brand (substral.de) offering soil, substrates, and fertilizers for lawns, plants, and gardens. It is part of an American multinational corporation and has roots dating back to 1868. The brand targets hobby gardeners and plant enthusiasts, providing seasonal care tips and products designed to help maintain healthy lawns, plants, and soil throughout the year.
| Brand Name | Substral |
|---|---|
| Domain | substral.de |
| Industry | E-commerce, Other |
| Founded | 1868 |
| Headquarters | Marysville |
| Parent Company / Owner | Scotts Miracle-Gro Company |
| Main Competitors | Compo (74/100), Neudorff (76/100), Miracle-Gro (87/100), Celaflor (68/100), Floragard (71/100), Bayer Garten |
Moz Domain Authority 20/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads " Pflanzen brauchen Liebe. Und Substral®." (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Substral?", Claude could identify the brand as of October 2026. Substral is a well-known brand of plant care and garden products, like fertilizers, pesticides, and plant food, originally developed by Bayer and now owned by SBM Group. The substral.de site serves as the brand's German information and product hub rather than a typical e-commerce Best known for Plant fertilizers and garden care products like Substral Osmocote and pest control solutions.
When asked "Best brands similar to Substral?", Claude would not surface Substral as of October 2026. It's a product brand focused on gardening, not an e-commerce platform, so it wouldn't fit a request for e-commerce brand recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Substral's main competitors in E-commerce: Compo (74/100), Neudorff (76/100), Miracle-Gro (87/100), Celaflor (68/100), Floragard (71/100).
Sources: Brand Analyzer scan
Substral has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 35, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Substral official site
Substral was founded in 1868. Substral operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Substral is headquartered in Marysville. Substral operates in the E-commerce category.
Sources: Wikidata
Substral scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Substral official site
Substral can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Substral official site
Substral offers soil, substrates, and fertilizers intended to support the health of lawns, plants, and gardens. These products are designed for hobby gardeners seeking to care for and maintain their gardens throughout the year.
Sources: Substral official site
Substral is a German gardening brand that produces soil, substrates, and fertilizers for lawns, plants, and gardens. It operates under an American multinational corporation and has a history dating back to 1868. The brand is positioned as a trustworthy companion for garden lovers, offering quality products and seasonal care advice.
Sources: Substral official site
Substral develops and sells gardening products such as soil, substrates, and fertilizers designed to support the health of lawns, plants, and soil. It helps hobby gardeners care for and shape their gardens throughout the year by providing practical products and seasonal tips.
Sources: Substral official site
Substral's products are used by hobby gardeners and plant enthusiasts who want to maintain healthy lawns, gardens, and plants throughout the year.
Sources: Substral official site
Substral scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Substral has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (49/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 20/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Substral from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Substral: String Emporium (67/100), Stencils Plus (67/100), Sugarfina (67/100), Sunjoy Group (67/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.