Tailored suits for the modern man
SUITSUPPLY (suitsupply.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, in the 95th percentile of 3688 Fashion & Apparel brands.
SUITSUPPLY is a men's fashion brand founded in 2000 and headquartered in Amsterdam. It specializes in premium suits, tuxedos, wedding attire, and custom formalwear made from Italian fabrics, offering both ready-to-wear and made-to-measure options. The brand combines expert tailoring with personalized styling advice, selling through its website and physical stores. SUITSUPPLY targets style-conscious men seeking well-fitted suits for professional, formal, and special occasions.
| Brand Name | SUITSUPPLY |
|---|---|
| Domain | suitsupply.com |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 2000 |
| Headquarters | Amsterdam |
| Main Competitors | Hugo Boss (81/100), Men's Wearhouse, Bonobos (80/100), Indochino (70/100), J.Crew (80/100), Zara (79/100), Charles Tyrwhitt (82/100), Brooks Brothers (86/100) |
Moz Domain Authority 62/100 vs category average 47 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #36,546 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
SUITSUPPLY has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Discover our wedding, formal suits, tuxedos, and custom suits crafted from premium Italian fabrics. Shop In-Store or Online." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, React.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SUITSUPPLY?", Claude could identify the brand as of September 2026. Suitsupply is a Netherlands-based menswear retailer, founded in 2000 by Fokke de Jong, known for offering stylish, well-fitted suits at more accessible price points than traditional bespoke tailors, with stores worldwide and a strong e-commerce presence. Best known for affordable, fashion-forward tailored suits and menswear with a strong emphasis on fit and style.
When asked "Best brands similar to SUITSUPPLY?", Claude would recommend SUITSUPPLY as of September 2026. It's a go-to recommendation for men seeking quality, modern-fit suits without the high cost of luxury tailoring brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SUITSUPPLY's main competitors in Fashion & Apparel: Hugo Boss (81/100), Bonobos (80/100), Indochino (70/100), J.Crew (80/100), Zara (79/100).
Sources: Brand Analyzer scan
SUITSUPPLY offers men's suits, tuxedos, wedding attire, and custom-tailored formalwear made from premium Italian fabrics. The brand provides both ready-to-wear and made-to-measure options, along with personalized styling advice, available through online shopping and physical retail stores.
Sources: SUITSUPPLY official site
SUITSUPPLY is a men's fashion brand specializing in premium suits and formalwear, founded in 2000 and headquartered in Amsterdam. It offers both ready-to-wear and custom-tailored clothing made from Italian fabrics, sold through its website and retail stores.
Sources: SUITSUPPLY official site
SUITSUPPLY has moderate AI-search visibility, scoring 71/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 66, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SUITSUPPLY official site
SUITSUPPLY was founded in 2000. SUITSUPPLY operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SUITSUPPLY is headquartered in Amsterdam. SUITSUPPLY operates in the Fashion & Apparel category.
Sources: Wikidata
SUITSUPPLY designs, manufactures, and sells men's suits, tuxedos, and formalwear, including wedding attire and custom-tailored garments made from premium Italian fabrics. It provides both online shopping and in-store personalized styling advice to help customers achieve a well-fitted, professional look.
Sources: SUITSUPPLY official site
SUITSUPPLY scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SUITSUPPLY official site
SUITSUPPLY is known for offering premium, well-fitted men's suits and formalwear crafted from Italian fabrics, along with custom tailoring options and personalized styling advice for weddings, professional settings, and special occasions.
Sources: SUITSUPPLY official site
SUITSUPPLY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SUITSUPPLY official site
SUITSUPPLY is used by style-conscious men seeking premium, well-fitted suits and formalwear for weddings, professional settings, and other special occasions.
Sources: SUITSUPPLY official site
SUITSUPPLY is popular among style-conscious men for its combination of premium Italian fabrics, expert tailoring, and the option to choose between custom and ready-to-wear suits. Its ability to offer personalized styling advice both online and in-store appeals to customers seeking well-fitted formalwear for weddings and professional occasions.
Sources: SUITSUPPLY official site
SUITSUPPLY scores 71/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SUITSUPPLY has a moderate AI-visibility profile at 71/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (66/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #36,546 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SUITSUPPLY from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SUITSUPPLY: Stetson (89/100), SSENSE (89/100), Superdry (89/100), Teva (89/100).
A step up - brands to learn from: Zappos (91/100), Victorinox (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.