Bins for a liveable world
SULO (sulo.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Manufacturing brands, Government brands, in the 64th percentile of 8482 Energy & Utilities brands.
SULO is a German company founded in 1892 and headquartered in Herford, Germany. It describes itself as Europe's leading provider of sustainable waste management solutions, offering products such as CITYBAC bins, ICEBERG underground waste systems, CITYSPOT recycling banks, and CITYMATE litterbins, alongside related services and digital solutions. SULO serves municipalities, cities, waste management companies, and other organizations across Europe responsible for waste collection and recycling infrastructure, with a stated mission to reduce carbon footprints through cost-effective, sustainable waste management.
| Brand Name | SULO |
|---|---|
| Domain | sulo.com |
| Industry | Energy & Utilities, Manufacturing |
| Founded | 1892 |
| Headquarters | Herford |
| Main Competitors | Otto Environmental Systems, Plastic Omnium Environment (53/100), Contenur (77/100), Schäfer Behälterwerke (58/100), Molok (85/100), Wastequip (80/100) |
Moz Domain Authority 30/100 vs category average 38 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,666,764 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Europe's No. 1 for sustainable waste management: CITYBAC bins, ICEBERG underground systems, CITYSPOT recycling banks, CITYMATE litterbins, service, digital solutions" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SULO?", Claude could identify the brand as of October 2026. SULO is a European manufacturer best known for plastic and metal waste bins, wheelie bins, and containers used by municipalities and waste management companies for household and commercial refuse collection. Best known for manufacturing wheelie bins and waste containers for municipal and commercial waste collection.
When asked "Best brands similar to SULO?", Claude would not surface SULO as of October 2026. SULO is a waste management equipment maker, not an energy or utilities company, so it wouldn't be a natural fit if someone asked for top energy and utilities brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SULO's main competitors in Energy & Utilities: Plastic Omnium Environment (53/100), Contenur (77/100), Schäfer Behälterwerke (58/100), Molok (85/100), Wastequip (80/100).
Sources: Brand Analyzer scan
SULO offers CITYBAC waste bins, ICEBERG underground waste collection systems, CITYSPOT recycling banks, and CITYMATE litterbins, along with associated service support and digital solutions for waste management and recycling infrastructure.
Sources: SULO official site
SULO has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 33, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SULO official site
SULO was founded in 1892. SULO operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SULO is headquartered in Herford. SULO operates in the Energy & Utilities category.
Sources: Wikidata
SULO scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SULO official site
SULO is a German company, founded in 1892 and headquartered in Herford, that specializes in sustainable waste management solutions. It is positioned as Europe's No. 1 provider in this sector, offering an integrated range of products and services for waste collection, sorting, and recycling used by municipalities and organizations across Europe.
Sources: SULO official site
SULO designs, manufactures, and supplies waste management products and services, including bins, underground waste collection systems, recycling banks, and litterbins. It also provides related service support and digital solutions aimed at helping municipalities and organizations manage waste collection and recycling more sustainably and cost-effectively, with the goal of reducing carbon footprints.
Sources: SULO official site
SULO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SULO official site
SULO's products and services are used by municipalities, cities, waste management companies, and other organizations across Europe that are responsible for sustainable waste collection and recycling infrastructure.
Sources: SULO official site
SULO is known for its range of branded waste management products, including CITYBAC bins, ICEBERG underground waste systems, CITYSPOT recycling banks, and CITYMATE litterbins. It is recognized as Europe's leading supplier of sustainable waste sorting and collection infrastructure for municipalities and organizations.
Sources: SULO official site
SULO scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SULO has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,666,764 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify SULO from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SULO: Stuart Olson (78/100), Steinzeug Keramo (78/100), SunFarmer (78/100), Mirova (78/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
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