Zahlungslösungen für Kleinunternehmen
SumUp (sumup.de) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, Technology brands, in the 65th percentile of 13720 Finance brands.
SumUp is a British financial technology and payment services company founded in 2011 and headquartered in London. It provides point-of-sale systems, card terminals, and financial tools that allow small businesses and self-employed individuals to accept payments without contracts or hidden fees. The company states it is trusted by more than 4 million small businesses. SumUp positions itself as a straightforward, cost-transparent provider of payment and checkout solutions for small and medium-sized enterprises.
| Brand Name | SumUp |
|---|---|
| Domain | sumup.de |
| Industry | Finance, SaaS |
| Founded | 2011 |
| Headquarters | London |
| Main Competitors | Square (93/100), Zettle by PayPal (85/100), Stripe (97/100), Adyen (95/100), Shopify POS (77/100), Viva Wallet, myPOS |
Moz Domain Authority 41/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #686,026 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
SumUp has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Zahlungen mit SumUp annehmen. POS-Systeme & Kartenterminals entdecken. Über 4 Mio. Kleinunternehmen. Ohne Verträge und versteckte Kosten." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SumUp?", Claude could identify the brand as of October 2026. SumUp is a European fintech company that provides card readers and point-of-sale payment solutions for small businesses, along with services like invoicing, online stores, and business accounts. Best known for Its small white card reader that lets small merchants and freelancers accept card payments via a smartphone or tablet.
When asked "Best brands similar to SumUp?", Claude would recommend SumUp as of October 2026. It's one of the most popular and widely recognized mobile payment/card reader solutions for small businesses in Europe, comparable to Square or iZettle.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SumUp's main competitors in Finance: Square (93/100), Zettle by PayPal (85/100), Stripe (97/100), Adyen (95/100), Shopify POS (77/100).
Sources: Brand Analyzer scan
SumUp offers point-of-sale (POS) systems, card payment terminals, and financial tools designed for small businesses. These products allow merchants to accept card and digital payments without signing long-term contracts or paying hidden fees.
Sources: SumUp official site
SumUp is a British financial technology and payment services company founded in 2011 and headquartered in London. It develops payment and point-of-sale solutions aimed at small businesses and self-employed individuals, enabling them to accept card and digital payments without long-term contracts or hidden costs.
Sources: SumUp official site
SumUp has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 60, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SumUp official site
SumUp was founded in 2011. SumUp operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SumUp is headquartered in London. SumUp operates in the Finance category.
Sources: Wikidata
SumUp provides point-of-sale (POS) systems, card terminals, and related financial tools that let small businesses accept payments. Its services are designed to be used without contracts or hidden fees, allowing merchants to process transactions and manage sales through simple, affordable hardware and software.
Sources: SumUp official site
SumUp scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SumUp official site
SumUp can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SumUp official site
SumUp is used by small businesses and self-employed individuals who need flexible, cost-efficient payment and financial solutions. According to the company, it serves more than 4 million small businesses.
Sources: SumUp official site
SumUp is known for its compact card readers and POS terminals that let small businesses and self-employed people accept card payments without needing a merchant contract. It emphasizes transparent pricing and simplicity, and states it is used by more than 4 million small businesses.
Sources: SumUp official site
SumUp is popular among small businesses because it offers payment and POS solutions without requiring long-term contracts or hidden fees, making it accessible and low-risk for small and independent merchants. Its stated use by more than 4 million small businesses suggests wide adoption, likely due to its simplicity and cost transparency.
Sources: SumUp official site
SumUp scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SumUp has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is recommendation likelihood (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #686,026 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SumUp from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SumUp: Sullivan & Cromwell LLP (79/100), Subscan (79/100), Sun Life (79/100), Sunrise Banks (79/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.