Quality homes for every lifestyle
Supalai (supalai.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 43rd percentile of 11663 Real Estate brands.
Supalai is a publicly listed Thai real estate development company founded in 1989. It builds single-detached houses, townhomes, and condominiums across Thailand, targeting homebuyers and investors seeking properties in well-connected, desirable locations. The company emphasizes internationally certified quality management systems and positions itself as a trusted, leading developer catering to varied budgets and lifestyles.
| Brand Name | Supalai |
|---|---|
| Domain | supalai.com |
| Industry | Real Estate |
| Founded | 1989 |
| Main Competitors | Sansiri (85/100), Land and Houses (80/100), AP Thailand (79/100), Pruksa Holding (79/100), Ananda Development (77/100), Quality Houses (68/100), Noble Development (85/100) |
Moz Domain Authority 40/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #388,861 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To deliver high-quality residential properties, including single homes, townhomes, and condominiums, that meet international quality standards." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is TH-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Supalai?", Claude could identify the brand as of October 2026. Supalai is a major Thai real estate developer listed on the Stock Exchange of Thailand, known for developing residential condominiums, single-detached houses, and townhomes across Bangkok and other Thai cities. Best known for Developing large-scale condominium and housing projects in Thailand, often under brand names like Supalai Park and Supalai Ville.
When asked "Best brands similar to Supalai?", Claude would recommend Supalai as of October 2026. It's one of Thailand's largest and most established property developers, so it would naturally come up alongside other major Thai real estate brands like Sansiri or AP Thailand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Supalai's main competitors in Real Estate: Sansiri (85/100), Land and Houses (80/100), AP Thailand (79/100), Pruksa Holding (79/100), Ananda Development (77/100).
Sources: Brand Analyzer scan
Supalai has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Supalai official site
Supalai was founded in 1989. Supalai operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Supalai offers residential real estate products including single-detached houses, townhomes, and condominiums. These properties are developed across various prime locations in Thailand and are built to meet internationally certified quality standards.
Sources: Supalai official site
Supalai scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Supalai official site
Supalai is a public real estate development company based in Thailand, founded in 1989. It is listed as a public company and focuses on residential property development, including single-detached houses, townhomes, and condominiums.
Sources: Supalai official site
Supalai develops and delivers residential properties in Thailand, including single-detached homes, townhomes, and condominiums. The company designs, builds, and sells these properties in prime, well-connected locations, applying internationally certified quality management systems to meet international construction and quality standards.
Sources: Supalai official site
Supalai can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Supalai official site
Supalai is known for being a leading Thai residential property developer offering a diverse range of housing types-single homes, townhomes, and condominiums-built to internationally certified quality standards and located in strategically chosen, well-connected areas.
Sources: Supalai official site
Supalai's properties are used by homebuyers and investors in Thailand who are looking for single-detached houses, townhomes, or condominiums in desirable, well-connected locations, spanning varied budgets and lifestyle needs.
Sources: Supalai official site
Supalai scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Supalai has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #388,861 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Supalai from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Supalai: Sunrise Senior Living (74/100), Sunland Asphalt (74/100), SWAT Roofing (74/100), Swisstrax (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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