The Home of Southern Hemisphere Rugby
Super Rugby Pacific / The Rugby Championship (super.rugby) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, in the 63rd percentile of 13232 Sports & Fitness brands.
Super Rugby Pacific / The Rugby Championship (super.rugby) is a digital hub showcasing elite international and provincial rugby competitions in the Southern Hemisphere. It provides news, match schedules, and viewing information for tournaments including Super Rugby Pacific, The Rugby Championship, and the Nations Championship, featuring top national teams such as the All Blacks and Wallabies. The site targets rugby fans and sports enthusiasts across Australia, New Zealand, and the Pacific region, positioning itself as an official source for following these competitions.
| Brand Name | Super Rugby Pacific / The Rugby Championship |
|---|---|
| Domain | super.rugby |
| Industry | Sports & Fitness, Media & Entertainment |
| Main Competitors | World Rugby (82/100), Premiership Rugby (82/100), United Rugby Championship (64/100), Top 14 (75/100), Six Nations Rugby (82/100), ESPN Rugby (88/100), Sky Sports (94/100) |
Moz Domain Authority 56/100 vs category average 42 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #624,783 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Super Rugby Pacific / The Rugby Championship appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To showcase elite international and provincial rugby competitions connecting fans across the Southern Hemisphere." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Super Rugby Pacific / The Rugby Championship?", Claude could identify the brand as of October 2026. Super Rugby Pacific is the top-level professional rugby union club competition in the Southern Hemisphere, featuring teams from New Zealand, Australia, Fiji and Moana Pasifika, while The Rugby Championship is the annual international test series between New Zealand, Australia, So Best known for Being the premier Southern Hemisphere rugby union competitions, showcasing top club (Super Rugby Pacific) and international test (The Rugby Championship) rugby .
When asked "Best brands similar to Super Rugby Pacific / The Rugby Championship?", Claude would recommend Super Rugby Pacific / The Rugby Championship as of October 2026. If someone asked about major rugby competitions, these are among the most prominent and would naturally come up.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Super Rugby Pacific / The Rugby Championship's main competitors in Sports & Fitness: World Rugby (82/100), Premiership Rugby (82/100), United Rugby Championship (64/100), Top 14 (75/100), Six Nations Rugby (82/100).
Sources: Brand Analyzer scan
Super Rugby Pacific / The Rugby Championship has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Super Rugby Pacific / The Rugby Championship official site
Super Rugby Pacific / The Rugby Championship scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Super Rugby Pacific / The Rugby Championship official site
Super Rugby Pacific / The Rugby Championship can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Super Rugby Pacific / The Rugby Championship official site
It offers news, match schedules, and viewing information related to Super Rugby Pacific, The Rugby Championship, and the Nations Championship, covering top Southern Hemisphere rugby teams.
Sources: Super Rugby Pacific / The Rugby Championship official site
Super Rugby Pacific / The Rugby Championship is a digital platform and informational hub dedicated to showcasing elite international and provincial rugby competitions in the Southern Hemisphere, including Super Rugby Pacific, The Rugby Championship, and the Nations Championship.
Sources: Super Rugby Pacific / The Rugby Championship official site
Super Rugby Pacific / The Rugby Championship scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Super Rugby Pacific / The Rugby Championship has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #624,783 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Super Rugby Pacific / The Rugby Championship from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Super Rugby Pacific / The Rugby Championship: Suntex Marinas (77/100), Sun & Sand Sports (77/100), Supreme (77/100), Surfaris (77/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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