Smart recipes from your ingredients
Supercook (supercook.co.uk) scores 54 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Food & Beverage brands, Technology brands, in the 3rd percentile of 13891 Food & Beverage brands.
Supercook (supercook.co.uk) is an online tool that helps users find recipes based on ingredients they already have at home. By entering available ingredients, users receive matching recipe suggestions, aimed at reducing food waste and simplifying meal planning. The service targets home cooks and food enthusiasts in the UK seeking quick, practical recipe ideas. It falls within the Food & Beverage and Technology categories, positioning itself as a convenient, ingredient-based recipe discovery platform for everyday kitchen use.
| Brand Name | Supercook |
|---|---|
| Domain | supercook.co.uk |
| Industry | Food & Beverage, Technology |
| Main Competitors | Yummly (78/100), BBC Good Food (86/100), Allrecipes (94/100), SideChef (83/100), MyFridgeFood (62/100), Epicurious (84/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Client IP Address: 10.106.44.58" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Supercook's main competitors in Food & Beverage: Yummly (78/100), BBC Good Food (86/100), Allrecipes (94/100), SideChef (83/100), MyFridgeFood (62/100).
Sources: Brand Analyzer scan
Supercook has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 4, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Supercook official site
Supercook scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Supercook official site
Supercook offers an ingredient-based recipe search service. Users enter the ingredients they have available, and the platform returns a list of recipes that use those ingredients, helping with meal planning and reducing food waste.
Sources: Supercook official site
Supercook is an online recipe discovery tool, accessible via supercook.co.uk, that helps users find recipes based on ingredients they already have on hand. It is designed for home cooks in the UK who want practical, ingredient-based meal suggestions rather than searching for recipes by dish name or cuisine type.
Sources: Supercook official site
Supercook allows users to input a list of ingredients they currently have at home, then searches its database to return recipes that match those ingredients. This helps users plan meals without needing to buy additional groceries, reducing both food waste and the time spent deciding what to cook.
Sources: Supercook official site
Supercook can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Supercook official site
Supercook is known for its ingredient-based recipe search function, which lets users enter what they already have in their kitchen to instantly discover matching recipes. This approach differentiates it from typical recipe sites that are organized by cuisine, meal type, or dish name.
Sources: Supercook official site
Supercook is used by home cooks and food enthusiasts, particularly in the UK, who are looking for quick and practical recipe ideas based on ingredients they already have in their kitchen rather than ingredients they would need to purchase.
Sources: Supercook official site
Supercook scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Supercook has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Supercook: Willow Springs Winery (54/100), The Seaport (54/100), 台灣糖業股份有限公司 (Taiwan Sugar Corporation) (54/100), The Biscuit Box (54/100).
A step up - brands to learn from: Kmetija Kocjančič Zanut (56/100), Winston Industries (56/100).
Category leader: Target (97/100).
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