Canada's Premier NHL Hockey Pool
Super Draft Hockey Pool (superdraft.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, in the 37th percentile of 7031 Sports & Fitness brands.
Super Draft Hockey Pool is a Saskatchewan-based NHL draft pool service, operating since 1996, that offers Canadian hockey fans the chance to compete for cash prizes ranging from $80,000 to $90,000. Participants take part in Playoff and Regular Season pools, with personalized team rankings based on the performance of individual NHL players. The company positions itself as Saskatchewan's leading and most established hockey pool provider.
| Brand Name | Super Draft Hockey Pool |
|---|---|
| Domain | superdraft.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1996 |
| Headquarters | Saskatchewan, Canada |
| Main Competitors | Yahoo Fantasy Hockey, ESPN Fantasy Hockey (88/100), NHL Fantasy Hockey (85/100), DraftKings (92/100), FanDuel (74/100), CBS Sports Fantasy Hockey (93/100), Sportsnet Hockey Pool (90/100) |
Moz Domain Authority 2/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hockey Draft, Saskatchewan, Canada. $80,000 to $90,000 in prize money to be won. See personal team rankings according to individual NHL player." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Super Draft Hockey Pool?", Claude could not identify the brand as of October 2026. I don't genuinely recognize this specific company, likely because it's a small or niche hockey pool/fantasy sports service without a strong presence in my training data.
When asked "Best brands similar to Super Draft Hockey Pool?", Claude would not surface Super Draft Hockey Pool as of October 2026. I can't vouch for or describe a service I don't have reliable information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Super Draft Hockey Pool's main competitors in Sports & Fitness: ESPN Fantasy Hockey (88/100), NHL Fantasy Hockey (85/100), DraftKings (92/100), FanDuel (74/100), CBS Sports Fantasy Hockey (93/100).
Sources: Brand Analyzer scan
Super Draft Hockey Pool has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 17, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Super Draft Hockey Pool was founded in 1996. Super Draft Hockey Pool operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Super Draft Hockey Pool scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Super Draft Hockey Pool can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Super Draft Hockey Pool offers NHL draft pool participation through two main formats: a Playoff pool and a Regular Season pool. Both allow participants to select NHL players, track personalized team rankings based on player performance, and compete for cash prizes totaling $80,000 to $90,000.
Super Draft Hockey Pool is a Saskatchewan-based NHL draft pool company, founded in 1996, that runs annual hockey pools offering Canadian fans the opportunity to win substantial cash prizes based on NHL player performance.
Super Draft Hockey Pool is used by hockey fans and NHL enthusiasts, primarily in Saskatchewan and across Canada, who enjoy competitive fantasy-style hockey pools and are interested in winning significant cash prizes.
Super Draft Hockey Pool scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Super Draft Hockey Pool has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 2/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Super Draft Hockey Pool from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Super Draft Hockey Pool: Monster Energy AMA Supercross (74/100), Superbet (74/100), Super Rugby Pacific (74/100), Sydney by Sail (74/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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