Find top-rated lawyers with confidence
Super Lawyers (superlawyers.com) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among Legal brands, Other brands. Among 1191 Legal brands analyzed, Super Lawyers ranks in the 85th percentile (category average 71, leader 95). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 90/100, AI Discoverability 68/100, Brand Authority 49/100.
Super Lawyers is a lawyer rating service that identifies and rates outstanding attorneys using a patented, multi-phase selection process. It helps individuals and businesses find peer-recognized legal representation across all practice areas and locations. The service positions itself as a trusted, premier resource for identifying the top 5% of attorneys each year, serving as a directory and credibility signal for consumers seeking legal help.
| Brand Name | Super Lawyers |
|---|---|
| Domain | superlawyers.com |
| Industry | Legal, Other |
| Main Competitors | Avvo (72/100), Martindale-Hubbell (86/100), FindLaw (90/100), Justia (83/100), Lawyers.com (74/100), Nolo (85/100) |
Moz Domain Authority 59/100 vs category average 33 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #25,484 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Super Lawyers has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Super Lawyers provides lawyer ratings of selected lawyers and helps you find the rated lawyer / attorneys in your location focused on all legal issues" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Super Lawyers scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Super Lawyers has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is recommendation likelihood (43/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #25,484 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Super Lawyers from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Super Lawyers?", Claude could identify the brand as of August 2026. Super Lawyers is a rating and directory service, owned by Thomson Reuters, that identifies outstanding lawyers through a patented multi-phase selection process combining peer nominations, independent research, and peer evaluations. It publishes its ratings both online and in maga Best known for Its annual peer-reviewed rating system that names the top 5% of lawyers in each state as 'Super Lawyers' and top 2.5% of younger attorneys as 'Rising Stars'.
When asked "Best brands similar to Super Lawyers?", Claude would recommend Super Lawyers as of August 2026. It's one of the most recognized attorney rating and directory services in the US, often mentioned alongside Avvo and Martindale-Hubbell when discussing ways to find or vet lawyers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Super Lawyers's main competitors include Avvo (72/100), Martindale-Hubbell (86/100), FindLaw (90/100), Justia (83/100), Lawyers.com (74/100). These companies compete in the Legal space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Super Lawyers and FindLaw are competitors in Legal. Brand Analyzer scores Super Lawyers at 82/100 and FindLaw at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Super Lawyers offers a lawyer rating and directory service. Using a patented, multi-phase selection process, it identifies and rates the top 5% of attorneys each year across various legal practice areas and locations. The platform allows users to search for and connect with these peer-recognized lawyers based on their specific legal needs and geographic location.
Sources: Super Lawyers official site
Popular alternatives to Super Lawyers include Avvo (72/100), Martindale-Hubbell (86/100), FindLaw (90/100), Justia (83/100), Lawyers.com (74/100). Each is an established option in the Legal space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Super Lawyers is a lawyer rating service that identifies and rates top-performing attorneys across all legal practice areas and locations. It uses a patented, multi-phase selection process to recognize outstanding, peer-reviewed lawyers, and provides a platform for consumers to find and connect with these rated attorneys based on their legal needs and location.
Sources: Super Lawyers official site
Super Lawyers has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 55, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Super Lawyers official site
Super Lawyers evaluates and rates lawyers through a patented, multi-phase selection process designed to identify the top 5% of attorneys annually. It compiles these ratings into a searchable directory, allowing individuals and businesses to find peer-recognized lawyers by location and practice area, helping them make informed decisions when seeking legal representation.
Sources: Super Lawyers official site
Super Lawyers scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Super Lawyers official site
Super Lawyers is known for its patented, multi-phase attorney selection and rating process, which identifies the top 5% of lawyers each year based on peer recognition. This rigorous evaluation method has made it a recognized reference point for consumers and businesses looking to verify the credibility and standing of attorneys before hiring them.
Sources: Super Lawyers official site
Super Lawyers can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Super Lawyers official site
Super Lawyers is used by individuals and businesses seeking to find and hire highly qualified, peer-recognized attorneys for a range of legal issues. Users typically search the platform by location and practice area to identify credible legal professionals who have been rated through the company's selection process.
Sources: Super Lawyers official site
Super Lawyers is popular because it offers a structured, patented process for identifying and rating top attorneys, giving consumers a trusted method for finding qualified legal representation. Its focus on peer recognition and rigorous selection criteria across all practice areas and locations makes it a go-to resource for individuals and businesses seeking credible, vetted lawyers.
Sources: Super Lawyers official site
Ranked closest to Super Lawyers: Source Advisors (82/100), SmartAdvocate (82/100), TimeSolv (82/100), Top Class Actions (82/100).
A step up - brands to learn from: Usercentrics (91/100), NAVEX (91/100).
Category leader: Deloitte (95/100).