Find the perfect private tutor
Superprof (superprof.co.uk) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, SaaS brands, in the 28th percentile of 4375 Education brands.
Superprof is an online platform, founded in 2013 and headquartered in Paris, that connects learners with private tutors for in-home and online lessons. It offers access to a network of 40 million tutors covering academic subjects, languages, music, sports, and other skills. The platform serves students, professionals, and hobbyists of all ages seeking personalized instruction. Superprof positions itself as the largest global marketplace for private tutoring, spanning an extensive range of subjects and skill levels.
| Brand Name | Superprof |
|---|---|
| Domain | superprof.co.uk |
| Industry | Education, SaaS |
| Founded | 2013 |
| Headquarters | Paris |
| Main Competitors | Preply (92/100), Wyzant (88/100), Tutor.com (92/100), iTalki (94/100), TakeLessons (60/100), MyTutor (84/100), Skooli (56/100), Varsity Tutors (83/100) |
Moz Domain Authority 64/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #112,879 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Choose from 40 million private tutors." (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Superprof?", Claude could identify the brand as of September 2026. Superprof is an online platform that connects students with private tutors across a huge range of subjects, from academic topics like maths and languages to hobbies like music and cooking. It operates in many countries, including the UK, and lets tutors set their own rates and pr Best known for Being a large marketplace for finding private tutors in almost any subject, often at varied price points including free first lessons.
When asked "Best brands similar to Superprof?", Claude would recommend Superprof as of September 2026. It's one of the most widely used tutoring marketplaces with broad subject coverage, so it's a natural mention alongside similar platforms like Tutorful or MyTutor.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Superprof's main competitors in Education: Preply (92/100), Wyzant (88/100), Tutor.com (92/100), iTalki (94/100), TakeLessons (60/100).
Sources: Brand Analyzer scan
Superprof offers a tutoring marketplace service that connects learners with private tutors across academic subjects, languages, music, sports, and other hobbies. Lessons can be conducted either in-home or online, and the platform allows users to search and select from a large network of approximately 40 million tutors.
Sources: Superprof official site
Superprof is an online platform, founded in 2013 and headquartered in Paris, that connects students and other learners with private tutors for in-home or online lessons. It functions as a marketplace where users can search among a large pool of tutors offering instruction across a wide variety of subjects and skills.
Sources: Superprof official site
Superprof has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 34, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Superprof official site
Superprof was founded in 2013. Superprof operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Superprof is headquartered in Paris. Superprof operates in the Education category.
Sources: Wikidata
Superprof connects learners with private tutors by providing a searchable platform of approximately 40 million tutors. Users can browse listings, compare tutors by subject and location, and arrange either in-home or online lessons covering academic subjects, languages, music, sports, and other skills.
Sources: Superprof official site
Superprof scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Superprof official site
Superprof is known for its very large network of private tutors-around 40 million-covering an unusually broad range of subjects, from traditional academic topics to hobbies and specialized skills, making it one of the largest tutoring marketplaces globally.
Sources: Superprof official site
Superprof can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Superprof official site
Superprof is used by students, professionals, and hobbyists of all ages who are seeking personalized tutoring. This includes people looking for help with academic subjects, as well as those wanting to learn languages, music, sports, or other skills.
Sources: Superprof official site
Superprof's popularity stems from its extensive network of about 40 million tutors, which gives learners access to a wide variety of subjects and skill levels not typically found on smaller platforms. Its positioning as the largest global platform for private tutoring, combined with flexibility for both in-person and online lessons, appeals to a broad audience of students, professionals, and hobbyists.
Sources: Superprof official site
Superprof scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Superprof has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #112,879 (Tranco) and a Moz Domain Authority of 64/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Superprof from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Superprof: Sunny Industries (71/100), Student Expeditions (71/100), Syandus (71/100), Symbiosis (71/100).
A step up - brands to learn from: Viticus Group (81/100), WorkRamp (81/100).
Category leader: Canva (97/100).
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