Your Home of Sport
SuperSport (supersport.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 80th percentile of 14761 Media & Entertainment brands.
SuperSport (supersport.com) is a South African sports media platform founded in 1985 and headquartered in Pretoria. It provides comprehensive coverage of major sporting events, including video highlights, results, fixtures, logs, news, and TV schedules. Positioned as a leading multi-sport media platform, it serves sports enthusiasts seeking real-time scores and updates across a wide range of sports, drawing on extensive TV broadcasting expertise.
| Brand Name | SuperSport |
|---|---|
| Domain | supersport.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 1985 |
| Headquarters | Pretoria |
| Main Competitors | ESPN (88/100), Sky Sports (94/100), BBC Sport (96/100), beIN Sports (94/100), DAZN (56/100), Fox Sports (86/100) |
Moz Domain Authority 74/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #33,946 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SuperSport.com delivers comprehensive coverage of major sporting events, including video highlights, results, fixtures, logs, news, TV schedules and more." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SuperSport?", Claude could identify the brand as of September 2026. SuperSport is a major sports broadcasting network in Africa, operating primarily out of South Africa as part of the MultiChoice Group, delivering live sports coverage, highlights, and analysis across satellite TV and digital platforms. Best known for Being the leading sports broadcaster across Africa, especially for football, rugby, and cricket coverage.
When asked "Best brands similar to SuperSport?", Claude would recommend SuperSport as of September 2026. It's a dominant and well-known sports media brand in the African market, so it would naturally come up when discussing top sports broadcasters in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SuperSport's main competitors in Media & Entertainment: ESPN (88/100), Sky Sports (94/100), BBC Sport (96/100), beIN Sports (94/100), DAZN (56/100).
Sources: Brand Analyzer scan
SuperSport has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 34, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SuperSport official site
SuperSport was founded in 1985. SuperSport operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SuperSport is headquartered in Pretoria. SuperSport operates in the Media & Entertainment category.
Sources: Wikidata
SuperSport offers video highlights, live results, fixtures, league logs/standings, sports news, and TV schedules covering a wide range of sports and major sporting events.
Sources: SuperSport official site
SuperSport scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SuperSport official site
SuperSport delivers comprehensive coverage of major sporting events, including video highlights, results, fixtures, logs, news, and TV schedules. It functions as a one-stop platform for sports fans to access real-time scores and updates across a wide range of sports, supported by its TV broadcasting expertise.
Sources: SuperSport official site
SuperSport can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SuperSport official site
SuperSport is a South African sports media platform, described in knowledge-graph data as an association football club, that provides comprehensive coverage of major sporting events. Founded in 1985 and headquartered in Pretoria, it operates supersport.com as a hub for sports news, scores, and broadcast information.
Sources: SuperSport official site
SuperSport is known for its extensive multi-sport media coverage, combining video highlights, live scores, fixtures, standings, news, and TV schedules on a single platform, backed by its heritage in TV broadcasting since 1985.
Sources: SuperSport official site
SuperSport is used by sports enthusiasts and fans who want up-to-date news, live scores, fixtures, and video highlights across multiple sports codes.
Sources: SuperSport official site
SuperSport scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SuperSport has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #33,946 (Tranco) and a Moz Domain Authority of 74/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SuperSport from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SuperSport: Sudinfo.be (84/100), Sub Pop Records (84/100), Suze Orman (84/100), SVT Nyheter (84/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.