The Authority in Yachting
SuperYacht Times (superyachttimes.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Media & Entertainment brands, E-commerce brands, in the 62nd percentile of 2738 Travel & Hospitality brands.
SuperYacht Times is a media and information platform dedicated to the superyacht industry, offering news, yacht sales and charter listings, destination guides, and proprietary market intelligence through its SYT iQ product. It positions itself as an authoritative resource for yachting professionals and enthusiasts, combining editorial content with data-driven insights on the global superyacht market. The platform serves owners, buyers, brokers, and industry stakeholders seeking reliable information on yachts and market trends.
| Brand Name | SuperYacht Times |
|---|---|
| Domain | superyachttimes.com |
| Industry | Travel & Hospitality, Media & Entertainment |
| Main Competitors | Boat International (83/100), SuperYacht News (76/100), Yachting Pages, Yacht Harbour, YachtCharterFleet (78/100), Boat24 (80/100) |
Moz Domain Authority 61/100 vs category average 44 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #97,471 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Superyacht Times is the authority in yachting. News, yachts for sale and yachts for charter, destinations and yachting intelligence." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SuperYacht Times?", Claude could identify the brand as of September 2026. SuperYacht Times is a media and information platform dedicated to the superyacht industry, covering news, launches, sales, charters, and events in the luxury yacht world. Best known for Being a leading news and data source for the global superyacht industry.
When asked "Best brands similar to SuperYacht Times?", Claude would recommend SuperYacht Times as of September 2026. It's a well-known and trusted source within the superyacht sector, so it would naturally come up if discussing niche yachting or luxury maritime media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SuperYacht Times's main competitors in Travel & Hospitality: Boat International (83/100), SuperYacht News (76/100), YachtCharterFleet (78/100), Boat24 (80/100).
Sources: Brand Analyzer scan
SuperYacht Times offers yachting news coverage, listings of yachts for sale and charter, destination guides, and SYT iQ, a proprietary market intelligence and data product covering the superyacht industry.
Sources: SuperYacht Times official site
SuperYacht Times is a media and intelligence platform focused on the global superyacht industry. It provides news, yacht sales and charter listings, destination information, and proprietary market data through its SYT iQ product, positioning itself as an authoritative resource for the yachting community.
Sources: SuperYacht Times official site
SuperYacht Times has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 34, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SuperYacht Times official site
SuperYacht Times publishes yachting news, maintains listings of yachts for sale and charter, covers yachting destinations, and produces market intelligence and data through its SYT iQ platform. It aims to serve as a comprehensive information source for the superyacht sector, combining editorial journalism with data analytics for industry professionals and enthusiasts.
Sources: SuperYacht Times official site
SuperYacht Times scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SuperYacht Times official site
SuperYacht Times is used by yacht owners, buyers, brokers, industry professionals, and superyacht enthusiasts who seek news, market data, and listings related to yachts for sale or charter.
Sources: SuperYacht Times official site
SuperYacht Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SuperYacht Times official site
SuperYacht Times is known for its authoritative news coverage of the yachting industry and for SYT iQ, its proprietary market intelligence tool. It is also recognized for its comprehensive listings of yachts available for sale or charter, making it a reference point for those tracking superyacht market activity and trends.
Sources: SuperYacht Times official site
SuperYacht Times is popular because it combines in-depth yachting news with comprehensive yacht sales and charter listings and proprietary market intelligence via SYT iQ, making it a one-stop resource for the superyacht community. Its positioning as a trusted, authoritative source appeals to industry professionals, brokers, and enthusiasts seeking reliable data and news in one place.
Sources: SuperYacht Times official site
SuperYacht Times scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SuperYacht Times has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #97,471 (Tranco), a Moz Domain Authority of 61/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify SuperYacht Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SuperYacht Times: Sri Panwa Phuket (79/100), Sixt (79/100), Texas Parks & Wildlife Department (79/100), The Blonde Abroad (79/100).
A step up - brands to learn from: Zaui (81/100), Zadar Tourist Board (81/100).
Category leader: Cvent (97/100).
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