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Pemerintah Kota Surabaya (surabaya.go.id) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, in the 20th percentile of 8628 Government brands.
Pemerintah Kota Surabaya is the municipal government of Surabaya, Indonesia, operating through the website surabaya.go.id. It provides public services, information, and development initiatives aimed at citizen welfare and sustainable urban growth. Its mission emphasizes advancing Surabaya into a modern, humane, and sustainable city through a spirit of mutual cooperation (gotong royong). It positions itself as transparent and responsive, serving residents, civil servants, and stakeholders who interact with city government services.
| Brand Name | Pemerintah Kota Surabaya |
|---|---|
| Domain | surabaya.go.id |
| Industry | Government |
| Headquarters | Surabaya, Indonesia |
| Main Competitors | Pemerintah Provinsi DKI Jakarta, Pemerintah Kota Bandung (57/100), Pemerintah Kota Semarang (66/100), Pemerintah Kota Medan, Pemerintah Kota Makassar |
Moz Domain Authority 47/100 vs category average 49 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #9,308 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Pemerintah Kota Surabaya appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Pemerintah Kota Surabaya" (Meta description too short (3 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Pemerintah Kota Surabaya?", Claude could identify the brand as of October 2026. Pemerintah Kota Surabaya is the official municipal government of Surabaya, the second-largest city in Indonesia and capital of East Java province, responsible for local administration, public services, infrastructure, and city planning. It operates through various dinas (departme Best known for Being the city government of Surabaya, known for its strong public service digitization efforts under former mayor Tri Rismaharini.
When asked "Best brands similar to Pemerintah Kota Surabaya?", Claude would recommend Pemerintah Kota Surabaya as of October 2026. If someone asks about Indonesian city governments or local administrations in East Java, Surabaya's government is a notable example due to its reputation for e-government innovation and urban management.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pemerintah Kota Surabaya's main competitors in Government: Pemerintah Kota Bandung (57/100), Pemerintah Kota Semarang (66/100).
Sources: Brand Analyzer scan
Pemerintah Kota Surabaya is the official municipal government of the city of Surabaya, Indonesia. It operates the website surabaya.go.id to provide public information and services to residents, civil servants, and other stakeholders who engage with city administration.
Pemerintah Kota Surabaya has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 29, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Pemerintah Kota Surabaya scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Pemerintah Kota Surabaya can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The website and services of Pemerintah Kota Surabaya are used by residents of Surabaya, civil servants (aparatur sipil negara), and other stakeholders who need to interact with municipal government services and information.
Pemerintah Kota Surabaya scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pemerintah Kota Surabaya has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (46/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #9,308 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Pemerintah Kota Surabaya from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pemerintah Kota Surabaya: Sundance Systems (68/100), Study with New Zealand (68/100), Swiss Olympic (68/100), South Yorkshire Fire and Rescue Service (68/100).
A step up - brands to learn from: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: ABC News (96/100).
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