Sociaal werk, zorg en wonen samen
Surplus (surplus.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Real Estate brands, in the 61st percentile of 15386 Healthcare brands.
Surplus is an organization active in West-Brabant, the Netherlands, combining social work, care, and housing services. It aims to see people as individuals with their own stories, needs, and aspirations, supporting them in their own neighborhoods. Surplus positions itself as a local partner for residents seeking support in care, welfare, and housing, and collaborates with municipalities and social service providers in the region.
| Brand Name | Surplus |
|---|---|
| Domain | surplus.nl |
| Industry | Healthcare, Non-profit |
| Headquarters | Schagen |
| Main Competitors | Thebe (81/100), ContourdeTwern, WIJ West-Brabant, Amarant, tanteLouise (70/100), Traverse |
Moz Domain Authority 36/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,236,606 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Surplus appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Surplus ziet mensen zoals ze zijn. Als mensen met een eigen verhaal, met behoeftes, verlangens en dromen." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Surplus?", Claude could not identify the brand as of October 2026. I don't recognize this specific company, a Dutch healthcare company called Surplus (surplus.nl) doesn't match anything I have reliable information on, which may be because it's a small or niche player with limited web presence.
When asked "Best brands similar to Surplus?", Claude would not surface Surplus as of October 2026. I can't vouch for or describe a company I don't have verified knowledge of, so I wouldn't bring it up.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Surplus's main competitors in Healthcare: Thebe (81/100), tanteLouise (70/100).
Sources: Brand Analyzer scan
Surplus has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 39, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Surplus official site
Surplus is headquartered in Schagen. Surplus operates in the Healthcare category.
Sources: Wikidata
Surplus scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Surplus official site
Surplus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Surplus official site
Surplus scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Surplus has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (39/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,236,606 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Surplus from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Surplus: Surmodics (78/100), Lantern (78/100), SurvivorsUK (78/100), Sway Medical (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.