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Sutton Realty (sutton.com) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Real Estate brands, in the 7th percentile of 6954 Real Estate brands.
Sutton Realty is a Canadian real estate company that provides property listings and connects home buyers, sellers, and renters with experienced real estate agents. It operates as an agent-driven platform aimed at helping Canadians navigate the residential property market, offering guidance throughout the buying and selling process. The brand positions itself as a trusted resource within the Canadian real estate industry.
| Brand Name | Sutton Realty |
|---|---|
| Domain | sutton.com |
| Industry | Real Estate |
| Main Competitors | Royal LePage (85/100), RE/MAX (88/100), Century 21 (88/100), Coldwell Banker (85/100), Realtor.ca (80/100), Zolo (81/100) |
Moz Domain Authority 46/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #183,271 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "{{ property.price, 0 | toCurrency }}" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sutton Realty's main competitors in Real Estate: Royal LePage (85/100), RE/MAX (88/100), Century 21 (88/100), Coldwell Banker (85/100), Realtor.ca (80/100).
Sources: Brand Analyzer scan
Sutton Realty has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 29, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sutton Realty official site
Sutton Realty scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sutton Realty official site
Sutton Realty can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sutton Realty official site
Sutton Realty scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sutton Realty has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #183,271 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sutton Realty: Supreme Lending (60/100), Start Los Angeles (60/100), Teomim (60/100), The Wing (60/100).
A step up - brands to learn from: Zacks, Freedman & Chernev (71/100), xe.gr (Χρυσή Ευκαιρία) (71/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.