Suvinil Brand Score: 86/100 - Strong Brand tier

Tintas para pintar qualquer história

Suvinil (suvinil.com.br) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, E-commerce brands, Other brands, in the 96th percentile of 26254 Manufacturing brands.

AI Snapshot

Suvinil is a Brazilian paint manufacturer founded in 1961, now operating as a subsidiary of Sherwin-Williams. The company offers a broad portfolio of paints and coatings for residential and professional use, along with digital tools such as the 'Teste Sua Cor' feature and the Suvinil app, which help consumers visualize and select colors before painting. Suvinil positions itself as a leading paint brand in Brazil, combining color inspiration with digital innovation to support renovation and decoration projects for both everyday consumers and trade professionals.

Key facts about Suvinil
Brand NameSuvinil
Domainsuvinil.com.br
IndustryManufacturing, E-commerce
Founded1961
Parent Company / OwnerSherwin-Williams
Main CompetitorsCoral Tintas, Tintas Renner, Eucatex (81/100), Lukscolor (76/100), PPG Industries (80/100), AkzoNobel (87/100)

Evidence

Moz Domain Authority 63/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #74,249 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "No catálogo da Suvinil, você encontra tintas para pintar qualquer tipo de história. Conheça nossas tintas e escolha seu produto ideal!" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is PT-only, limiting citation in English-language AI answers.

Detected tech stack: Next.js.

Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Suvinil?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Suvinil?", Claude could identify the brand as of October 2026. Suvinil is a major Brazilian paint and coatings brand owned by BASF, selling interior and exterior paints, varnishes, and related products for homes and construction. Best known for Being one of Brazil's leading household paint brands, known for color trends and consumer paint products.

When asked "Best brands similar to Suvinil?", Claude would recommend Suvinil as of October 2026. It's one of the top paint brands in Brazil, so it would naturally come up when discussing leading paint manufacturers in that market.

People Also Ask About Suvinil

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Suvinil's main competitors?

Suvinil's main competitors in Manufacturing: Eucatex (81/100), Lukscolor (76/100), PPG Industries (80/100), AkzoNobel (87/100).

Sources: Brand Analyzer scan

When was Suvinil founded?

Suvinil was founded in 1961. Suvinil operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What products or services does Suvinil offer?

Suvinil offers a broad catalog of paints and coatings designed for various surfaces and decoration needs, along with digital tools like the 'Teste Sua Cor' feature and the Suvinil mobile app that allow users to preview colors in their spaces before purchasing and applying the product.

Sources: Suvinil official site

Does ChatGPT recommend Suvinil?

Suvinil scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Suvinil official site

What is Suvinil?

Suvinil is a Brazilian paint and coatings manufacturer founded in 1961. It is a subsidiary of the American chemical company Sherwin-Williams and operates primarily in the manufacturing and e-commerce sectors, selling paints and related products through its own catalog and digital platforms.

Sources: Suvinil official site

What does Suvinil do?

Suvinil manufactures and sells a wide range of paints and coatings for walls, furniture, and other surfaces, targeting both individual consumers and renovation or decoration professionals. The company also provides digital tools, including the 'Teste Sua Cor' feature and the Suvinil app, to help users preview and select colors before applying paint.

Sources: Suvinil official site

How can Suvinil improve its AI discoverability?

Suvinil can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Suvinil official site

Who owns Suvinil?

Suvinil is owned by or part of Sherwin-Williams. Suvinil operates in the Manufacturing category.

Sources: Wikidata

What is Suvinil known for?

Suvinil is known for being a leading paint brand in Brazil, recognized for its broad product portfolio and digital color-selection tools that let customers visualize paint colors in their own spaces before committing to a purchase.

Sources: Suvinil official site

Who uses Suvinil?

Suvinil's products are used by everyday consumers looking to renovate or decorate their homes, as well as by professionals in the renovation and decoration industry who need reliable and inspiring paint solutions for their projects.

Sources: Suvinil official site

Recommendations

AI visibility

Suvinil scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Suvinil has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #74,249 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Suvinil from memory (October 2026) - a sign these signals are paying off.

Visibility - 33/100

Trust - 67/100

Recommendation likelihood - 75/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Suvinil: Sustainable Packaging Coalition (86/100), Sundt (86/100), Swiftair (86/100), Synapse (86/100).

A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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