Sveriges hem för ishockey
Svenska Ishockeyförbundet (swehockey.se) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Non-profit brands, Media & Entertainment brands, in the 18th percentile of 5696 Sports & Fitness brands.
Svenska Ishockeyförbundet is the national governing body for ice hockey and roller inline hockey in Sweden, founded on November 17, 1922. It is a member of the Swedish Sports Confederation since its founding and of the International Ice Hockey Federation (IIHF) since 1920. The federation oversees national teams, matches, referee education, and grassroots development, aiming to develop, organize, and promote ice hockey in Sweden at all levels, serving players, coaches, referees, clubs, and fans from beginner to elite level.
| Brand Name | Svenska Ishockeyförbundet |
|---|---|
| Domain | swehockey.se |
| Industry | Sports & Fitness, Non-profit |
| Founded | 1922 |
| Headquarters | Johanneshov |
| Main Competitors | USA Hockey (75/100), Hockey Canada (81/100), Finnish Ice Hockey Association (67/100), Norwegian Ice Hockey Federation, Deutscher Eishockey-Bund |
Moz Domain Authority 52/100 vs category average 45 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #245,854 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Svenska Ishockeyförbundet appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Svenska Ishockeyförbundet bildades den 17 november 1922. Medlem i Sveriges Riksidrottsförbund sedan starten och i Internationella Ishockeyförbundet (IIHF) sedan 1920." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET, Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Svenska Ishockeyförbundet?", Claude could identify the brand as of October 2026. Svenska Ishockeyförbundet is the Swedish Ice Hockey Federation, the governing body overseeing ice hockey in Sweden, including the national teams, youth development, referee training, and coordination of the sport's leagues and clubs nationwide. Best known for Governing and organizing ice hockey in Sweden, including the men's and women's national teams (Tre Kronor).
When asked "Best brands similar to Svenska Ishockeyförbundet?", Claude would recommend Svenska Ishockeyförbundet as of October 2026. It's the official national federation for ice hockey in Sweden, so it's a natural reference point if discussing hockey governing bodies or Swedish hockey specifically.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Svenska Ishockeyförbundet's main competitors in Sports & Fitness: USA Hockey (75/100), Hockey Canada (81/100), Finnish Ice Hockey Association (67/100).
Sources: Brand Analyzer scan
Svenska Ishockeyförbundet is the official national governing body for ice hockey and roller inline hockey in Sweden. It was founded on November 17, 1922, and has been a member of the International Ice Hockey Federation (IIHF) since 1920 and of the Swedish Sports Confederation (Riksidrottsförbundet) since its founding.
Svenska Ishockeyförbundet has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Svenska Ishockeyförbundet was founded in 1922. Svenska Ishockeyförbundet operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Svenska Ishockeyförbundet is headquartered in Johanneshov. Svenska Ishockeyförbundet operates in the Sports & Fitness category.
Sources: Wikidata
Svenska Ishockeyförbundet scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Svenska Ishockeyförbundet offers national team competitions and matches, referee and coach education and certification, and organizational support for ice hockey and roller inline hockey clubs across Sweden, from grassroots to elite levels.
As the officially recognized national governing body for ice hockey in Sweden, a member of the Swedish Sports Confederation since 1922 and the IIHF since 1920, Svenska Ishockeyförbundet holds formal institutional authority over the sport in Sweden.
Svenska Ishockeyförbundet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Svenska Ishockeyförbundet is known for being the official body responsible for Swedish national ice hockey teams, organizing matches, and governing the sport from grassroots to elite levels since 1922.
The federation serves ice hockey players, referees, coaches, clubs, and fans in Sweden, ranging from beginners to elite-level participants.
Svenska Ishockeyförbundet scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Svenska Ishockeyförbundet has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #245,854 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Svenska Ishockeyförbundet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Svenska Ishockeyförbundet: Stackhouse Athletic (69/100), Springbok Analytics (69/100), Tandem Sport (69/100), TFRRS (69/100).
A step up - brands to learn from: Yellow Dog Software (71/100), Xoilac TV (XoilacZ) (71/100).
Category leader: Complex (97/100).
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