Your source for pool essentials
Swimming Pool Supplies (swimmingpoolsupplies.co.uk) scores 49 out of 100 on Brand Analyzer, placing it in the Early Stage tier among E-commerce brands, Other brands, in the 1st percentile of 19054 E-commerce brands.
Swimming Pool Supplies (swimmingpoolsupplies.co.uk) is intended to be a UK-based online retailer offering swimming pool products and maintenance equipment to pool owners. According to available information, the site is built on Shopify but is currently misconfigured and not operational. Its stated mission is to provide customers with quality swimming pool supplies and equipment, positioning itself as a specialized retailer in the UK market, though no functioning storefront currently exists.
| Brand Name | Swimming Pool Supplies |
|---|---|
| Domain | swimmingpoolsupplies.co.uk |
| Industry | E-commerce, Other |
| Main Competitors | Pool Warehouse, Leisure Direct, In The Swim (80/100), SwimShop (77/100), Direct Pool Supplies, Pool Supply World (67/100), Water Garden & Leisure |
Moz Domain Authority 9/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "This domain points to Shopify but isn't configured properly" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Swimming Pool Supplies?", Claude could not identify the brand as of October 2026. I don't have specific knowledge of this company, likely because it's a smaller UK e-commerce retailer in a niche market with limited presence in my training data.
When asked "Best brands similar to Swimming Pool Supplies?", Claude would not surface Swimming Pool Supplies as of October 2026. I can't vouch for or describe specifics of a company I don't have verified information on.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Swimming Pool Supplies's main competitors in E-commerce: In The Swim (80/100), SwimShop (77/100), Pool Supply World (67/100).
Sources: Brand Analyzer scan
Swimming Pool Supplies has low AI-search visibility, scoring 13/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 17, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Swimming Pool Supplies official site
Swimming Pool Supplies scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Swimming Pool Supplies official site
Swimming Pool Supplies can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Swimming Pool Supplies official site
Swimming Pool Supplies scores 13/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Swimming Pool Supplies has a weak AI-visibility profile at 13/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 9/100. In a live check (October 2026), Claude could not identify Swimming Pool Supplies from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Swimming Pool Supplies: TTshop (49/100), SPAR (49/100), titanwatch.in (49/100), top! (49/100).
A step up - brands to learn from: Zeneverzum (56/100), Yo-Zuri (56/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.