Public Powered Cancer Research
SWOG (swog.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 52nd percentile of 19410 Healthcare brands.
SWOG is a nonprofit cancer research network headquartered at Oregon Health and Science University, founded in 1956. It conducts publicly funded cancer clinical trials and translational research aimed at preventing and treating cancer, as well as improving patient care and survivors' quality of life. SWOG's work involves collaboration among clinicians, researchers, patients, and survivors to advance cancer treatment knowledge and outcomes.
| Brand Name | SWOG |
|---|---|
| Domain | swog.org |
| Industry | Healthcare, Non-profit |
| Founded | 1956 |
| Headquarters | Oregon Health and Science University |
| Main Competitors | Alliance for Clinical Trials in Oncology (68/100), ECOG-ACRIN Cancer Research Group (78/100), NRG Oncology (75/100), Children's Oncology Group (85/100), Canadian Cancer Trials Group |
Ranked #1,183,983 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
SWOG has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To significantly improve lives through cancer clinical trials and translational research." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, Drupal.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SWOG?", Claude could identify the brand as of October 2026. SWOG Cancer Research Network is one of the oldest and largest publicly funded cancer clinical trials cooperative groups in the US, conducting multi-institutional research through the National Cancer Institute's National Clinical Trials Network to improve cancer prevention, treatm Best known for Running large-scale, practice-changing cancer clinical trials in collaboration with the NCI.
When asked "Best brands similar to SWOG?", Claude would recommend SWOG as of October 2026. It's a well-established and respected name in cancer research, so it would come up naturally in discussions of major oncology clinical trial networks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SWOG's main competitors in Healthcare: Alliance for Clinical Trials in Oncology (68/100), ECOG-ACRIN Cancer Research Group (78/100), NRG Oncology (75/100), Children's Oncology Group (85/100).
Sources: Brand Analyzer scan
SWOG has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 4, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SWOG official site
SWOG was founded in 1956. SWOG operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SWOG is headquartered in Oregon Health and Science University. SWOG operates in the Healthcare category.
Sources: Wikidata
SWOG scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SWOG official site
SWOG is a nonprofit, publicly funded cancer research institute that conducts clinical trials and translational research. It is based at Oregon Health and Science University and was founded in 1956. SWOG's mission is to significantly improve lives through cancer clinical trials and translational research, focusing on cancer prevention, treatment, and survivorship care.
Sources: SWOG official site
SWOG conducts publicly powered cancer clinical trials and translational research. It tests new methods for preventing and treating cancer while also studying ways to improve patient care and the quality of life for cancer survivors. This involves designing and running multi-site clinical studies that bring together clinicians, researchers, and patients.
Sources: SWOG official site
SWOG can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SWOG official site
SWOG offers cancer clinical trials and translational research programs. These include studies testing new approaches to cancer prevention and treatment, as well as research aimed at improving patient care and quality of life for cancer survivors.
Sources: SWOG official site
SWOG's work involves cancer patients, cancer survivors, clinicians, and researchers who are engaged in or affected by cancer treatment and care. These groups participate in or benefit from the clinical trials and translational research SWOG conducts.
Sources: SWOG official site
SWOG scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SWOG has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,183,983 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SWOG from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SWOG: Sweetch (76/100), SWAN (76/100), Syft (76/100), Tecomet (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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