Ultimate Lifting Solutions
Tadano (tadano.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Technology brands, in the 97th percentile of 10324 Manufacturing brands.
Tadano is a manufacturer of cranes and lifting equipment, offering advanced crane technologies for construction and industrial applications. The company positions itself as a global leader in the crane manufacturing sector, combining engineering expertise with modern lifting solutions designed to meet diverse industrial needs. Tadano serves construction companies, industrial operators, and other businesses that require heavy lifting equipment, emphasizing reliability and performance in its product offerings.
| Brand Name | Tadano |
|---|---|
| Domain | tadano.com |
| Industry | Manufacturing, Technology |
| Main Competitors | Liebherr (89/100), Grove (Manitowoc) (79/100), Terex (85/100), XCMG (63/100), Kobelco Construction Machinery, Zoomlion (69/100), Sany (79/100) |
Moz Domain Authority 37/100 vs category average 38 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #337,827 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Tadano has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "BROWSE technologies Learn about the technologies Tadano cranes use to provide the ultimate lifting solutions for your industry." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Tadano?", Claude could identify the brand as of September 2026. Tadano is a Japanese manufacturer of mobile cranes and other lifting equipment, including rough terrain cranes, all-terrain cranes, crawler cranes, and truck-mounted cranes. It's one of the world's largest crane makers, with a history dating back to 1919, and it also acquired Ger Best known for Being one of the world's leading manufacturers of mobile and industrial cranes.
When asked "Best brands similar to Tadano?", Claude would recommend Tadano as of September 2026. It's a top-tier global crane brand often mentioned alongside Liebherr, Grove, and XCMG when discussing lifting equipment manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tadano's main competitors in Manufacturing: Liebherr (89/100), Grove (Manitowoc) (79/100), Terex (85/100), XCMG (63/100), Zoomlion (69/100).
Sources: Brand Analyzer scan
Tadano has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 23, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tadano official site
Tadano scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tadano official site
Tadano can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tadano official site
Tadano is a company that manufactures cranes and lifting equipment for construction and industrial use. It develops advanced crane technologies aimed at providing reliable and high-performance lifting solutions across various industries.
Sources: Tadano official site
Tadano designs and manufactures cranes and related lifting equipment, incorporating advanced technologies to provide lifting solutions tailored to construction and industrial applications.
Sources: Tadano official site
Tadano scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tadano has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (23/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #337,827 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 37/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tadano from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tadano: Swisslog (88/100), Sundyne (88/100), Tarmac (88/100), TASCAM (88/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.