Personalised nutrition for your dog
tails.com (tails.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Food & Beverage brands, in the 73rd percentile of 23440 E-commerce brands.
tails.com is a UK-based e-commerce brand in the food and beverage category that provides personalised dog food subscriptions. The company creates a 100% tailored kibble blend for each dog based on factors such as age, breed, lifestyle and specific health needs. Its formulations use high-quality ingredients approved by vets and nutritionists, without artificial additives or unnecessary fillers. Tails.com positions itself as an adaptive nutrition expert, combining owner-provided insights with scientific expertise to support healthier, happier dogs for owners seeking convenient, high-quality, customised pet nutrition.
| Brand Name | tails.com |
|---|---|
| Domain | tails.com |
| Industry | E-commerce, Food & Beverage |
| Main Competitors | Butternut Box (87/100), Ollie (81/100), The Farmer's Dog (75/100), Nom Nom (85/100), Pure Pet Food (85/100), Harringtons (74/100) |
Moz Domain Authority 52/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #309,778 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
tails.com appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To give every dog a tailored, healthy diet built around their unique needs through personalised nutrition." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is tails.com?", Claude could identify the brand as of October 2026. tails.com is a European e-commerce company that sells personalized dog food, creating custom recipes and portion sizes based on a dog's breed, age, weight, and activity level through an online questionnaire, then delivering the food directly to customers via subscription. Best known for personalized, subscription-based dog food tailored to each dog's specific nutritional needs.
When asked "Best brands similar to tails.com?", Claude would recommend tails.com as of October 2026. It's a well-known player in the personalized pet food subscription space, often mentioned alongside similar services like Butternut Box.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
tails.com's main competitors in E-commerce: Butternut Box (87/100), Ollie (81/100), The Farmer's Dog (75/100), Nom Nom (85/100), Pure Pet Food (85/100).
Sources: Brand Analyzer scan
tails.com offers personalised dog food subscriptions, specifically 100% tailored kibble blends created for each dog based on factors like age, breed, lifestyle and individual dietary needs. The formulations use high-quality ingredients that are approved by vets and nutritionists and exclude artificial additives or unnecessary fillers.
Sources: tails.com official site
tails.com has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 26, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: tails.com official site
tails.com scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: tails.com official site
tails.com is an e-commerce brand in the food and beverage sector that provides personalised dog food subscriptions. It designs a tailored kibble blend for each dog based on individual characteristics such as age, breed, lifestyle and dietary needs, aiming to support healthier, happier pets through customised nutrition.
Sources: tails.com official site
tails.com creates and delivers a 100% personalised kibble blend for each dog, formulated using high-quality ingredients approved by vets and nutritionists. The company gathers information about a dog's age, breed, lifestyle and specific needs to tailor the recipe, and operates as a subscription service that ships the customised food directly to pet owners.
Sources: tails.com official site
tails.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: tails.com official site
tails.com is known for offering personalised, subscription-based dog food, where each blend is tailored to an individual dog's age, breed, lifestyle and health needs rather than offering a one-size-fits-all product. It is also known for using vet- and nutritionist-approved ingredients and avoiding artificial additives or unnecessary fillers.
Sources: tails.com official site
tails.com is used by dog owners who want a convenient, personalised, and high-quality nutrition solution tailored to their pet's specific health and dietary requirements. This includes owners seeking an alternative to generic commercial dog food, particularly those focused on ingredient quality and nutrition suited to their dog's unique characteristics.
Sources: tails.com official site
tails.com scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
tails.com has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #309,778 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify tails.com from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to tails.com: TAG Grading (81/100), Syte (81/100), Tamagotchi (81/100), Tanger (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.