Täyden palvelun markkinatutkimustoimisto
Taloustutkimus (taloustutkimus.fi) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Other brands, in the 49th percentile of 9355 Marketing & Advertising brands.
Taloustutkimus is a Finnish market research company founded in 1971 and headquartered in Helsinki. It provides diverse, multi-sector market research services and strategic partnership to businesses, organizations, and municipalities. The company positions itself as a leading full-service market research agency in Finland, offering data-driven insights on markets, customer segments, brands, and working life to support client decision-making across various industries.
| Brand Name | Taloustutkimus |
|---|---|
| Domain | taloustutkimus.fi |
| Industry | Marketing & Advertising, Other |
| Founded | 1971 |
| Headquarters | Helsinki |
| Main Competitors | Kantar (85/100), IPSOS (93/100), YouGov (90/100), Nepa, Bilendi, Innolink, Nielsen (90/100) |
Moz Domain Authority 41/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #552,552 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Tarvitsetko tutkittua tietoa? Tarjoamme käyttöösi monipuoliset ja monialaiset markkinatutkimuspalvelumme sekä strategista kumppanuutta. Tervetuloa tutustumaan meihin!" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Taloustutkimus?", Claude could identify the brand as of October 2026. Taloustutkimus is a Finnish market research company that conducts surveys, opinion polls, and market analysis for businesses, media, and political parties in Finland. Best known for Being one of Finland's leading market research and opinion polling firms, often cited for political polls reported in Finnish media.
When asked "Best brands similar to Taloustutkimus?", Claude would recommend Taloustutkimus as of October 2026. It's a well-established and widely cited market research firm in Finland, so it would naturally come up alongside other major Finnish research houses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Taloustutkimus's main competitors in Marketing & Advertising: Kantar (85/100), IPSOS (93/100), YouGov (90/100), Nielsen (90/100).
Sources: Brand Analyzer scan
Taloustutkimus has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Taloustutkimus official site
Taloustutkimus was founded in 1971. Taloustutkimus operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Taloustutkimus is headquartered in Helsinki. Taloustutkimus operates in the Marketing & Advertising category.
Sources: Wikidata
Taloustutkimus scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Taloustutkimus official site
Taloustutkimus is a Finnish market research company founded in 1971 and headquartered in Helsinki. It describes itself as Finland's leading full-service market research agency, providing multi-sector research services combined with strategic partnership to its clients.
Sources: Taloustutkimus official site
Taloustutkimus conducts market research across multiple industries and provides strategic partnership to its clients. Its work includes gathering and analyzing data on markets, customer segments, brands, and working life, which it delivers to businesses, organizations, and municipalities to support their decision-making processes.
Sources: Taloustutkimus official site
Taloustutkimus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Taloustutkimus official site
Taloustutkimus offers market research services spanning multiple industries, including studies on markets, customer segments, brands, and working life. It also provides strategic partnership and advisory services to help clients use research findings for decision-making. The company serves businesses, organizations, and municipalities with tailored, data-driven insights.
Sources: Taloustutkimus official site
Taloustutkimus is used by companies, organizations, and municipalities that need research-based information about markets, customer segments, brands, and working life to support their decision-making processes.
Sources: Taloustutkimus official site
Taloustutkimus is known for being a long-established, full-service market research agency in Finland, offering broad and multi-sector research expertise since 1971. It is recognized for combining market research capabilities with strategic advisory services for a wide range of clients, including companies, organizations, and municipalities.
Sources: Taloustutkimus official site
Taloustutkimus scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Taloustutkimus has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #552,552 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Taloustutkimus from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Taloustutkimus: Talon.One (76/100), SuperyachtNews.com (76/100), Tap Tag (76/100), TaskOn (76/100).
A step up - brands to learn from: Ziba Design (81/100), Zen Media (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.