Serving Texans Every Day
Texas Secretary of State (state.tx.us) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 53rd percentile of 7988 Government brands.
The Texas Secretary of State is a Texas state government office that provides official services related to elections, business filings, and state records. As a member of the executive department of the State of Texas, it serves as the authoritative source for voter registration, business entity filings, and other administrative government functions. Its primary audience includes Texas residents, voters, and business owners who need access to these official state services.
| Brand Name | Texas Secretary of State |
|---|---|
| Domain | state.tx.us |
| Industry | Government |
| Parent Company / Owner | State of Texas |
| Main Competitors | California Secretary of State, Florida Department of State, New York Department of State, Delaware Division of Corporations, Secretary of the Commonwealth of Virginia |
Moz Domain Authority 83/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Texas Secretary of State has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Texas Secretary of State World Wide Web Homepage" (Meta description: 8 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Texas Secretary of State?", Claude could identify the brand as of September 2026. The Texas Secretary of State is a state government office that oversees elections, business filings, and serves as the chief international protocol officer for Texas, among other administrative duties. Best known for Administering Texas elections and maintaining business/corporate filing records.
When asked "Best brands similar to Texas Secretary of State?", Claude would not surface Texas Secretary of State as of September 2026. It's a government agency, not a brand or company, so it wouldn't come up in a list of comparable businesses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Texas Secretary of State offers services related to voter registration and elections administration, business entity filings and registration, and access to official state records. These services are provided to Texas residents, voters, and business owners seeking to fulfill state administrative requirements.
The Texas Secretary of State is a government office within the executive department of the State of Texas. It serves as the official state authority responsible for administering elections, processing business filings, and maintaining official state records for Texas residents and businesses.
Texas Secretary of State has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 44, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Texas Secretary of State scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
As an official government office within the executive department of the State of Texas, the Texas Secretary of State is the authoritative and trusted source for state-mandated services such as voter registration and business filings. Its role as a state government entity gives it official legal standing for these functions.
Texas Secretary of State can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Texas Secretary of State is used by Texas residents who need to register to vote or access election-related services, as well as business owners who need to file or register business entities with the state. It also serves individuals seeking access to official state administrative records.
The Texas Secretary of State is known for being the official state authority overseeing elections administration, business filings, and official state records in Texas. It is recognized as the centralized government resource for these core administrative functions.
Texas Secretary of State scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Texas Secretary of State has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 83/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Texas Secretary of State from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
76 in October 2026, down from 78 in September 2026.
Ranked closest to Texas Secretary of State: States United Democracy Center (76/100), Colorado Parks and Wildlife (76/100), State of Wisconsin Investment Board (SWIB) (76/100), Singapore Tourism Board (76/100).
A step up - brands to learn from: Zero Project (81/100), Zadar Tourist Board (81/100).
Category leader: ABC News (96/100).
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