Ich mag gute Lebensmittel!
tegut... (tegut.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands, Other brands, in the 91st percentile of 13730 Food & Beverage brands.
tegut... is a German supermarket chain founded in 1947 and headquartered in Fulda. It operates around 350 supermarkets offering regional food products, branded goods, vegan items, and over 3,000 organic products. The company is owned by the Swiss retail group Migros. tegut... emphasizes good, healthy, and sustainable food for everyday use, combining regional and organic offerings with its own private-label brands at consistently affordable prices.
| Brand Name | tegut... |
|---|---|
| Domain | tegut.com |
| Industry | Food & Beverage, E-commerce |
| Founded | 1947 |
| Headquarters | Fulda |
| Parent Company / Owner | Migros |
| Main Competitors | Edeka (85/100), Rewe (84/100), Alnatura (81/100), Denn's Biomarkt (58/100), Kaufland (80/100), Aldi Süd (80/100), Lidl (92/100) |
Moz Domain Authority 45/100 vs category average 42 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "In unseren ca. 350 tegut… Supermärkten findest du ein reichhaltiges Angebot an regionalen Lebensmitteln, Markenprodukten, veganen Lebensmitteln und über 3000 Bio-Produkte." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is tegut...?", Claude could identify the brand as of November 2026. tegut... is a German supermarket chain headquartered in Fulda, known for its focus on organic, regional, and sustainable grocery products, with a strong presence in Hesse and surrounding states. It operates several hundred stores and has a reputation for environmentally conscious Best known for Its wide selection of organic and regional food products in a mainstream supermarket format.
When asked "Best brands similar to tegut...?", Claude would recommend tegut... as of November 2026. It's a well-known example of a supermarket chain that successfully blends conventional grocery retail with strong organic and sustainability credentials, making it relevant for comparisons to eco-conscious food retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
tegut...'s main competitors in Food & Beverage: Edeka (85/100), Rewe (84/100), Alnatura (81/100), Denn's Biomarkt (58/100), Kaufland (80/100).
Sources: Brand Analyzer scan
tegut... offers a wide range of grocery products through its approximately 350 supermarkets, including regional food products, branded national products, vegan food items, and over 3,000 organic products. The company also carries its own private-label goods and provides an e-commerce shopping option, covering everyday food and household needs for consumers.
Sources: tegut... official site
tegut... is a German supermarket chain founded in 1947, headquartered in Fulda, Germany. It operates roughly 350 supermarkets across Germany and is owned by the Swiss retail group Migros. The company focuses on selling food and everyday products with an emphasis on regional sourcing, organic certification, and sustainability.
Sources: tegut... official site
tegut... has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 46, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: tegut... official site
tegut... was founded in 1947. tegut... operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
tegut... is headquartered in Fulda. tegut... operates in the Food & Beverage category.
Sources: Wikidata
tegut... operates a chain of around 350 supermarkets in Germany, selling a broad range of groceries including regional food products, branded goods, vegan items, and more than 3,000 organic products. The company also sells its own private-label products and maintains an e-commerce presence, providing everyday food and household goods to consumers.
Sources: tegut... official site
tegut... scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: tegut... official site
tegut... can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: tegut... official site
tegut... is known for its strong focus on regional and organic food products, offering over 3,000 organic items across its supermarkets. It is recognized as a long-standing German supermarket chain, operating since 1947, that combines traditional grocery retail with a modern emphasis on sustainability and health-conscious food choices.
Sources: tegut... official site
tegut... is owned by or part of Migros. tegut... operates in the Food & Beverage category.
Sources: Wikidata
tegut... primarily serves health- and quality-conscious consumers who value regional, organic, and sustainable food products in their daily lives. Its customer base includes shoppers in Germany, particularly in regions near its roughly 350 store locations, who are interested in combining everyday grocery shopping with access to organic and regionally sourced goods.
Sources: tegut... official site
tegut... is popular among consumers who prioritize regional, organic, and sustainable food choices in their everyday shopping. Its appeal stems from offering more than 3,000 organic products alongside regional foods and branded items, combined with consistently affordable prices. The chain's long history since 1947 and its positioning as blending tradition with modern sustainability values also contribute to its recognition among health- and quality-conscious shoppers in Germany.
Sources: tegut... official site
tegut... scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
tegut... has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify tegut... from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to tegut...: Teabox (83/100), Taylor Company (83/100), Texas Pete (83/100), Texas Roadhouse (83/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.