Building trusted education solutions
Tes (tes.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, SaaS brands, in the 92nd percentile of 10063 Education brands.
Tes (tes.com) is an education-focused organization dedicated to supporting teachers worldwide. Its mission is to enable great teaching by helping educators find tools and technology to excel, while supporting them throughout their careers and professional development. Tes provides integrated software, resources, and services that connect fragmented education data, helping schools, leaders, and trusts make faster, better-informed decisions. It positions itself as a trusted global partner in the education sector, serving schools and teachers seeking job opportunities, resources, and professional growth support.
| Brand Name | Tes |
|---|---|
| Domain | tes.com |
| Industry | Education, SaaS |
| Main Competitors | Indeed (87/100), Teachers Pay Teachers (84/100), Twinkl (89/100), Eteach (82/100), Schoolzine (79/100), Frog Education (79/100), Firefly Learning (78/100), SchoolSpring (part of PowerSchool) (83/100) |
Moz Domain Authority 92/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Tes appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Tes is dedicated to supporting the world’s teachers. Our mission is to enable great teaching by helping educators to find the tools and technology they need to excel and by support…" (Meta description: 38 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Tes?", Claude could identify the brand as of September 2026. Tes (formerly Times Educational Supplement) is a global education company providing teaching resources, job listings, and recruitment services for schools, along with news and professional development content for educators. Best known for Its TES teaching resources marketplace and education job board, plus its long-running Times Educational Supplement magazine for teachers in the UK.
When asked "Best brands similar to Tes?", Claude would recommend Tes as of September 2026. It's a well-established name in UK education circles for both teacher recruitment and classroom resources, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tes's main competitors in Education: Indeed (87/100), Teachers Pay Teachers (84/100), Twinkl (89/100), Eteach (82/100), Schoolzine (79/100).
Sources: Brand Analyzer scan
Tes has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 44, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tes official site
Tes scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tes official site
Tes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tes official site
Tes is an education organization and platform dedicated to supporting the world's teachers. It provides software, resources, and services aimed at helping educators find tools and technology to excel in their roles and supports them throughout their careers and professional development.
Sources: Tes official site
Tes connects fragmented education data and resources through software, services, and content. It helps schools, school leaders, trusts, and teachers save time and make faster, better-informed decisions by providing integrated tools for finding resources, job opportunities, and professional development support.
Sources: Tes official site
Tes is used by schools, school leaders, trusts, and teachers worldwide who are seeking educational tools, job opportunities, resources, and professional development support.
Sources: Tes official site
Tes scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tes has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 92/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tes from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tes: Exos (86/100), Teaching Channel (86/100), TFO (86/100), Thames & Kosmos (86/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.