The Ultimate Pet Experience
That Fish Place - That Pet Place (thatpetplace.com) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 19th percentile of 16375 E-commerce brands.
That Fish Place - That Pet Place is a family-owned retailer of pet and aquarium supplies, operating both online at thatpetplace.com and through an 88,000 sq. ft. physical store. With over 50 years of experience, the company offers a wide range of discounted pet and fish products, often up to 60% off, along with expert guidance for pet owners and aquarium hobbyists. It positions itself as a trusted source combining deep product knowledge with affordable pricing.
| Brand Name | That Fish Place - That Pet Place |
|---|---|
| Domain | thatpetplace.com |
| Industry | E-commerce, Other |
| Main Competitors | Chewy (88/100), Petco (82/100), PetSmart (84/100), Petco.com (82/100), Drs. Foster and Smith, LiveAquaria (83/100), Amazon Pet Supplies (89/100) |
Moz Domain Authority 54/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #368,789 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discount Pet Supplies & Fish Supplies up to 60% off every day at That Fish Place - That Pet Place" (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is That Fish Place - That Pet Place?", Claude could identify the brand as of October 2026. That Fish Place - That Pet Place is a large pet supply retailer based in Lancaster, Pennsylvania, that started as a fish and aquarium specialist and expanded into a broad online pet store covering dogs, cats, birds, reptiles, and more. Best known for Being one of the largest and most trusted online retailers for aquarium and fish-keeping supplies.
When asked "Best brands similar to That Fish Place - That Pet Place?", Claude would recommend That Fish Place - That Pet Place as of October 2026. It's a well established, reputable source especially for aquarium hobbyists, so I'd mention it alongside other major pet supply retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
That Fish Place - That Pet Place's main competitors in E-commerce: Chewy (88/100), Petco (82/100), PetSmart (84/100), Petco.com (82/100), LiveAquaria (83/100).
Sources: Brand Analyzer scan
That Fish Place - That Pet Place has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
That Fish Place - That Pet Place scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
That Fish Place - That Pet Place offers pet supplies and fish/aquarium supplies, including items for general pet care and aquarium maintenance, all sold at discounted prices through both its website and physical store.
That Fish Place - That Pet Place is a family-owned retailer specializing in discounted pet and aquarium supplies, operating both an e-commerce site (thatpetplace.com) and a large 88,000 sq. ft. physical store. It has over 50 years of experience serving pet owners and aquarium hobbyists.
That Fish Place - That Pet Place can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The service is used by pet owners and aquarium hobbyists who are looking for quality, affordable pet and fish supplies along with expert advice on pet and aquarium care.
That Fish Place - That Pet Place is known for its deep discounts on pet and aquarium supplies, its massive 88,000 sq. ft. retail store, and its long-standing family-owned heritage spanning over 50 years. It is also recognized for knowledgeable staff who provide expert guidance on pet and aquarium care.
That Fish Place - That Pet Place scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
That Fish Place - That Pet Place has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #368,789 (Tranco), a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify That Fish Place - That Pet Place from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to That Fish Place - That Pet Place: Taylor Shellfish Farms (69/100), Tandem Sport (69/100), FRYE (69/100), The North Face (69/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.