Täglicher Hafenbericht - THB
THB (thb.info) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 70th percentile of 29493 Other brands.
THB (thb.info) is a German-language trade publication focused on news and information for the maritime and port industry. It covers topics such as ship financing, port and transport economics, logistics, trade, careers, suppliers, freight deals, and ship sales, targeting professionals connected to German ports and international seaport trade hubs.
| Brand Name | THB |
|---|---|
| Domain | thb.info |
| Industry | Other |
| Main Competitors | Hansa International Maritime Journal (75/100), Deutsche Verkehrs-Zeitung (DVZ) (72/100), Schiff & Hafen (63/100), Lloyd's List (79/100), TradeWinds (77/100) |
Moz Domain Authority 38/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,587,188 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
THB appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Der THB versorgt Sie mit aktuellem Wissen und Nachrichten für Ihren Erfolg aus deutschen Häfen sowie internationalen Seegüterumschlagplätzen zu den Themen: Schiffsfinanzierung, Haf…" (Meta description: 36 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Ghost.
Social footprint: verified profiles on YouTube, X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is THB?", Claude could not identify the brand as of October 2026. I don't recognize a company called THB at thb.info, likely because it's a small or niche organization without much presence in my training data.
When asked "Best brands similar to THB?", Claude would not surface THB as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
THB's main competitors in Other: Hansa International Maritime Journal (75/100), Deutsche Verkehrs-Zeitung (DVZ) (72/100), Schiff & Hafen (63/100), Lloyd's List (79/100), TradeWinds (77/100).
Sources: Brand Analyzer scan
THB has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 35, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: THB official site
THB scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: THB official site
THB can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: THB official site
THB is a German-language trade publication and information platform (thb.info) that provides news and knowledge for professionals in the maritime and port industry, covering German ports and international seaport trade hubs.
Sources: THB official site
THB delivers current knowledge and news relevant to professionals working in and around German ports and international sea cargo transshipment points. It covers subjects including ship financing, port and transport economics, logistics, trade, careers, suppliers, freight deals, and ship sales.
Sources: THB official site
THB scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
THB has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is recommendation likelihood (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,587,188 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify THB from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to THB: Task Force Tips (TFT) (78/100), Things From Another World (78/100), National Cannabis Industry Association (NCIA) (78/100), TheCompanyWarehouse.co.uk (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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