Association of Social Anthropologists of the UK Brand Score: 71/100 - Brand-Ready tier
The professional voice of anthropology
Association of Social Anthropologists of the UK (theasa.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 26th percentile of 17281 Education brands.
AI Snapshot
The Association of Social Anthropologists of the UK (ASA) is the professional association for social anthropology, founded in 1946. It promotes the study and teaching of anthropology and upholds the interests and status of the discipline, primarily in the UK and the Commonwealth. The ASA supports members in planning and conducting research and represents social anthropology within academia and in policy and funding discussions, working collaboratively with other anthropology associations in the Commonwealth.
Key facts about Association of Social Anthropologists of the UK
Moz Domain Authority 41/100 vs category average 48 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,454,884 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The ASA is the professional association for social anthropology. It was founded in 1946 to promote the study and teaching of anthropology and to uphold the interests and status of …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Does AI know Association of Social Anthropologists of the UK?
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Association of Social Anthropologists of the UK?", Claude could identify the brand as of October 2026. The ASA is the professional association for social anthropologists in the UK and Commonwealth, promoting the discipline through conferences, publications, and representing the interests of academic anthropologists. Best known for Being the main professional body for social anthropology in the UK, known for its annual conference and journal series.
When asked "Best brands similar to Association of Social Anthropologists of the UK?", Claude would recommend Association of Social Anthropologists of the UK as of October 2026. It's the primary professional association in its field in the UK, so it would naturally come up for anyone asking about anthropology organizations or academic societies in that space.
People Also Ask About Association of Social Anthropologists of the UK
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Who are Association of Social Anthropologists of the UK's main competitors?
Association of Social Anthropologists of the UK's main competitors in Education: Royal Anthropological Institute (83/100), American Anthropological Association (82/100), European Association of Social Anthropologists (70/100).
What is Association of Social Anthropologists of the UK?
The Association of Social Anthropologists of the UK (ASA) is the professional association for social anthropology, founded in 1946. It represents the discipline primarily in the UK, while also extending collaboration to Commonwealth countries through partnerships with other anthropology associations.
How visible is Association of Social Anthropologists of the UK in AI search?
Association of Social Anthropologists of the UK has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 26, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Does ChatGPT recommend Association of Social Anthropologists of the UK?
Association of Social Anthropologists of the UK scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
How can Association of Social Anthropologists of the UK improve its AI discoverability?
Association of Social Anthropologists of the UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
What products or services does Association of Social Anthropologists of the UK offer?
The ASA offers support services for its members in planning and conducting research, representation of social anthropology within the academy, and advocacy in relation to policy and funding matters affecting the discipline.
What is Association of Social Anthropologists of the UK known for?
The ASA is known for being the UK's dedicated professional body for social anthropology, serving as a representative voice for the discipline in academic, policy, and funding contexts since its founding in 1946.
Who uses Association of Social Anthropologists of the UK?
The ASA is used by academic social anthropologists, researchers, educators, and students based in the UK and Commonwealth countries who are engaged in the study, teaching, or practice of social anthropology.
Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
Add a sitemap.xml - Create and publish a sitemap.xml file to help both search engines and AI crawlers discover all your important pages. (impact: medium, effort: quick_win)
Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
AI visibility
Association of Social Anthropologists of the UK scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Association of Social Anthropologists of the UK has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,454,884 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Association of Social Anthropologists of the UK from memory (October 2026) - a sign these signals are paying off.
Visibility - 21/100
Wikipedia presence - 0/40
Wikidata entity - 21/25
Web popularity (Tranco) - 0/20
Reddit visibility - 0/15
Trust - 26/100
Domain Authority - 15/30
Backlink trust (spam score) - 7/10
Schema.org structured data - 0/25
Knowledge graph anchors (sameAs) - 0/15
llms.txt convention - 0/10
Reddit sentiment (heuristic) - 4/10
Recommendation likelihood - 38/100
robots.txt AI bot permissions - 30/30
Sitemap.xml presence - 0/10
Help center / Docs hub - 0/15
FAQ presence - 0/15
Category-relative authority - 5/20
Category leader signals - 3/10
Score breakdown - 7 dimensions
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.