KNX, DALI, Zeitschaltuhren, Bewegungsmelder, Smart Home
Theben AG (theben.de) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 53rd percentile of 23310 Other brands.
Theben AG is a German company founded in 1921 and headquartered in Haigerloch, Germany. It operates internationally and specializes in building automation technology, including KNX systems, DALI lighting control, motion and presence detectors, smart home solutions, time switches, and climate control devices. The company positions itself as an expert provider in these technical domains for both residential and commercial applications.
| Brand Name | Theben AG |
|---|---|
| Domain | theben.de |
| Industry | Other |
| Founded | 1921 |
| Headquarters | Haigerloch |
| Main Competitors | Gira, Jung, ABB (87/100), Siemens (83/100), Hager (86/100), Schneider Electric (88/100), Busch-Jaeger, Legrand (89/100) |
Moz Domain Authority 38/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #406,335 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Theben AG appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Die Theben AG, Ihre Experten für KNX, DALI-Lichtsteuerung, Bewegungsmelder und Präsenzmelder, Smart Home, Zeitschaltuhren und Klima-Steuerung" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, HubSpot.
Social footprint: verified profiles on YouTube, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Theben AG?", Claude could identify the brand as of September 2026. Theben AG is a German company based in Haigerloch that specializes in time switches, building automation, KNX systems, and energy management products for electrical installations. It's a well-established manufacturer in the building technology sector, known for time relays and mo Best known for Time switches and KNX building automation components.
When asked "Best brands similar to Theben AG?", Claude would recommend Theben AG as of September 2026. Theben is a recognized and respected name in German building automation and electrical control technology, so it would naturally come up alongside brands like Gira, Jung, or ABB in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Theben AG's main competitors in Other: ABB (87/100), Siemens (83/100), Hager (86/100), Schneider Electric (88/100), Legrand (89/100).
Sources: Brand Analyzer scan
Theben AG has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 26, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Theben AG official site
Theben AG was founded in 1921. Theben AG operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Theben AG is headquartered in Haigerloch. Theben AG operates in the Other category.
Sources: Wikidata
Theben AG scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Theben AG official site
Theben AG can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Theben AG official site
Theben AG offers KNX building automation components, DALI lighting control systems, motion and presence detectors, smart home devices, time switches, and climate control equipment for residential and commercial buildings.
Sources: Theben AG official site
Theben AG is a German international enterprise founded in 1921 and headquartered in Haigerloch. It is a manufacturer specializing in building automation and electrical control technology, including KNX systems, DALI lighting control, motion and presence detectors, smart home devices, time switches, and climate control equipment.
Sources: Theben AG official site
Theben AG develops and manufactures electrical and automation products for buildings, including KNX bus system components, DALI lighting control systems, motion and presence detectors, smart home devices, time switches, and climate control equipment. These products are used to manage lighting, heating, and other building functions.
Sources: Theben AG official site
Theben AG scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Theben AG has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #406,335 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Theben AG from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Theben AG: The Bash (75/100), ไทยรัฐ สำนักข่าวอันดับ 1 ของไทย (75/100), Togel HK Pools (75/100), Core Business Solutions (75/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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