Levert waarde, elke dag
The Greenery (thegreenery.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, E-commerce brands, Manufacturing brands, in the 41st percentile of 10899 Food & Beverage brands.
The Greenery is a Dutch company founded in 1996 and headquartered in Barendrecht, operating in the fresh fruit and vegetable supply chain. It connects growers, logistics providers, and retailers to deliver a sustainable, fresh, safe, and healthy range of produce to consumers. The company positions itself as a key link between growers and retail partners, emphasizing quality, sustainability, and reliability throughout the chain. It operates within the Food & Beverage, E-commerce, and Manufacturing sectors, serving retailers and supply chain partners across the vegetable and fruit industry.
| Brand Name | The Greenery |
|---|---|
| Domain | thegreenery.com |
| Industry | Food & Beverage, E-commerce |
| Founded | 1996 |
| Headquarters | Barendrecht |
| Main Competitors | Greenyard (81/100), Total Produce (77/100), Nature's Pride (76/100), Bakker Barendrecht, Dole Food Company (86/100), Fresh Del Monte Produce (85/100) |
Moz Domain Authority 36/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,774,327 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Samen met onze telers en ketenpartners helpen wij onze klanten elke dag een totaalpakket duurzame verse, veilige en gezonde groente en fruit te bieden aan hun consumenten." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Greenery?", Claude could identify the brand as of October 2026. The Greenery is a Dutch fruit and vegetable company, historically one of the largest fresh produce cooperatives in the Netherlands, sourcing, packing and distributing produce from grower members across Europe. Best known for Being a major Dutch fresh fruit and vegetable grower cooperative and distributor.
When asked "Best brands similar to The Greenery?", Claude would recommend The Greenery as of October 2026. It's a well-established name in European fresh produce supply chains, so it would come up among major fruit and vegetable distributors.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Greenery's main competitors in Food & Beverage: Greenyard (81/100), Total Produce (77/100), Nature's Pride (76/100), Dole Food Company (86/100), Fresh Del Monte Produce (85/100).
Sources: Brand Analyzer scan
The Greenery has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 22, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Greenery official site
The Greenery was founded in 1996. The Greenery operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Greenery is headquartered in Barendrecht. The Greenery operates in the Food & Beverage category.
Sources: Wikidata
The Greenery scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Greenery official site
The Greenery is a Dutch company, founded in 1996 and headquartered in Barendrecht, that operates within the fresh fruit and vegetable supply chain. It acts as an intermediary linking growers, logistics providers, and retailers to ensure the delivery of sustainable, fresh, safe, and healthy produce to consumers. The company is classified under Food & Beverage, E-commerce, and Manufacturing categories, reflecting its role across multiple stages of the produce supply chain.
Sources: The Greenery official site
The Greenery works together with growers and chain partners to supply retailers with a complete package of sustainable, fresh, safe, and healthy fruit and vegetables. It coordinates the connection between cultivation, logistics, and retail to ensure consistent quality and reliability of produce as it moves from grower to consumer.
Sources: The Greenery official site
The Greenery can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Greenery official site
The Greenery offers a range of fresh fruit and vegetables supplied to retailers, supported by services spanning growing, logistics, and distribution within the supply chain. Its offering focuses on delivering sustainable, fresh, safe, and healthy produce as part of a coordinated value chain between growers and retail partners.
Sources: The Greenery official site
The Greenery's services are used by retailers, growers, and other partners within the fruit and vegetable supply chain who seek sustainable and reliable fresh produce for distribution to consumers.
Sources: The Greenery official site
The Greenery scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Greenery has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,774,327 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify The Greenery from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Greenery: The Food Group (74/100), The CheeseMaker (74/100), The Happy Egg Co (74/100), The Kombucha Shop (74/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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