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The Harris Poll (theharrispoll.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Marketing & Advertising brands, Media & Entertainment brands, Other brands, in the 80th percentile of 4308 Marketing & Advertising brands.
The Harris Poll is an American research and analytics company that provides public opinion polling, market research, and data-driven insights for business, policy, health, and cultural topics. Led by CEO Will Johnson, the company combines research, software, and consulting solutions to help organizations make informed decisions. It serves businesses, policymakers, and other organizations seeking reliable insights and thought leadership. The Harris Poll positions itself as a trusted authority in public opinion research.
| Brand Name | The Harris Poll |
|---|---|
| Domain | theharrispoll.com |
| Industry | Marketing & Advertising, Media & Entertainment |
| CEO | Will Johnson |
| Main Competitors | Ipsos (93/100), YouGov (90/100), Gallup (94/100), Morning Consult (85/100), Nielsen (90/100), Pew Research Center (87/100) |
Moz Domain Authority 68/100 vs category average 38 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #87,407 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
The Harris Poll has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Harris Poll delivers trusted public opinion, market research, and insights that shape decisions in business, policy, health, and culture." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Harris Poll?", Claude could identify the brand as of September 2026. The Harris Poll is a well-known market research and public opinion polling firm, one of the longest-running survey and analytics companies in the US, providing consumer insights, reputation studies, and public opinion data for corporations, media, and policymakers. Best known for Its long-running public opinion and consumer sentiment surveys, including the annual Harris Poll Reputation Quotient study.
When asked "Best brands similar to The Harris Poll?", Claude would recommend The Harris Poll as of September 2026. It's a well-established, widely cited name in market research and public opinion polling, so it would naturally come up alongside firms like Gallup, Ipsos, and YouGov.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Harris Poll's main competitors in Marketing & Advertising: Ipsos (93/100), YouGov (90/100), Gallup (94/100), Morning Consult (85/100), Nielsen (90/100).
Sources: Brand Analyzer scan
The Harris Poll has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 54, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Harris Poll official site
The Harris Poll scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Harris Poll official site
The Harris Poll is an American research and analytics company that conducts public opinion polling and market research. It provides insights and data-driven tools used by businesses, policymakers, and organizations to inform decisions in areas such as business strategy, public policy, health, and culture.
Sources: The Harris Poll official site
The Harris Poll can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Harris Poll official site
The Harris Poll offers public opinion polling, market research, brand insights, and consulting services. It also provides digital tools and software solutions designed to help organizations track trends and gather actionable insights for decision-making in business, policy, health, and cultural areas.
Sources: The Harris Poll official site
The Harris Poll is known for its public opinion polling and market research, providing trusted data and insights used by businesses, policymakers, and media to understand public sentiment on a range of business, political, health, and cultural issues.
Sources: The Harris Poll official site
The Harris Poll is used by businesses, policymakers, and organizations seeking reliable market research, brand insights, and thought leadership to guide strategic decisions across industries such as business, policy, health, and culture.
Sources: The Harris Poll official site
The Harris Poll scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Harris Poll has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #87,407 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Harris Poll from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Harris Poll: Textbroker (83/100), TechTarget (83/100), MindGym (83/100), Thrive Internet Marketing Agency (83/100).
A step up - brands to learn from: WayUp (91/100), Vtiger (91/100).
Category leader: Accenture (97/100).
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