Pick Your Team, Feel the Buzz
The Hundred (thehundred.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, in the 45th percentile of 5624 Sports & Fitness brands.
The Hundred is a team-based cricket competition featuring city-based teams, designed to offer a fast-paced, fan-friendly format that blends entertainment and sport. It aims to attract both existing cricket fans and new audiences, including families, by providing an accessible and exciting alternative to traditional cricket formats. The official website provides updates on tickets, offers, and news related to the competition.
| Brand Name | The Hundred |
|---|---|
| Domain | thehundred.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Main Competitors | Indian Premier League (77/100), Big Bash League (77/100), Caribbean Premier League (67/100), Pakistan Super League, T20 Blast (81/100), Bangladesh Premier League |
Moz Domain Authority 49/100 vs category average 45 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #74,862 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Welcome to the official The Hundred website. Sign up for FREE to be the first to hear about tickets, offers and all the latest news." (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Hundred?", Claude could identify the brand as of September 2026. The Hundred is a franchise cricket tournament in England and Wales, run by the England and Wales Cricket Board, featuring men's and women's teams competing in a fast-paced 100-balls-per-innings format designed to attract new and younger audiences. Best known for Its innovative 100-ball format cricket competition launched in 2021.
When asked "Best brands similar to The Hundred?", Claude would recommend The Hundred as of September 2026. It's a notable and distinctive entry in modern cricket if someone's asking about cricket leagues or innovative sports formats.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Hundred's main competitors in Sports & Fitness: Indian Premier League (77/100), Big Bash League (77/100), Caribbean Premier League (67/100), T20 Blast (81/100).
Sources: Brand Analyzer scan
The Hundred has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 29, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Hundred official site
The Hundred scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Hundred official site
The Hundred is a team-based cricket competition featuring city-based teams, created to provide a fast-paced, entertaining format of the sport. It is designed to appeal to both traditional cricket fans and new audiences by offering a simplified, exciting version of the game.
Sources: The Hundred official site
The Hundred can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Hundred official site
The Hundred offers a cricket competition featuring city-based teams competing in a fast-paced format designed for entertainment and accessibility. The website also provides related services such as ticket sign-ups, promotional offers, and news updates for fans.
Sources: The Hundred official site
The Hundred organizes and hosts a cricket competition with city-based teams, offering matches that follow a fast-paced, easy-to-follow format. It provides fans with information about tickets, offers, and news through its official website, aiming to make cricket more accessible and entertaining.
Sources: The Hundred official site
The Hundred is known for introducing a new, fast-paced cricket format built around city-based teams, intended to make the sport more entertaining and accessible to a broader range of fans, including families and newcomers to cricket.
Sources: The Hundred official site
The Hundred scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Hundred has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (29/100) and its weakest is recommendation likelihood (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #74,862 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Hundred from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Hundred: TheGrint (76/100), The Athlete's Foot (76/100), The North Face (76/100), Ticketportal (76/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: Complex (97/100).
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