The Home of American Wrestling
USA Wrestling (themat.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Non-profit brands, Media & Entertainment brands, in the 90th percentile of 9819 Sports & Fitness brands.
USA Wrestling is the national governing body for the sport of wrestling in the United States, founded in 1983 and headquartered in Colorado Springs. It oversees wrestling programs from youth through Olympic levels, supporting athletes, coaches, clubs, and event directors. The organization's website, themat.com, provides event coverage, results, and news for the American wrestling community, serving as a central resource for competitors and fans alike.
| Brand Name | USA Wrestling |
|---|---|
| Domain | themat.com |
| Industry | Sports & Fitness, Non-profit |
| Founded | 1983 |
| Headquarters | Colorado Springs |
| Main Competitors | FloWrestling, InterMat, Trackwrestling, National Wrestling Hall of Fame, USA Gymnastics (82/100), USA Judo, United World Wrestling |
Moz Domain Authority 56/100 vs category average 43 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #236,316 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
USA Wrestling has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Wrestling events, results, news and more. Keep up with youth, high school, college and Olympic wrestling." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is USA Wrestling?", Claude could identify the brand as of October 2026. USA Wrestling is the national governing body for amateur wrestling in the United States, overseeing freestyle, Greco-Roman, and folkstyle wrestling programs, and managing teams for events like the Olympics and World Championships. Best known for Being the official governing body that selects and manages US wrestling teams for international competitions like the Olympics and World Championships.
When asked "Best brands similar to USA Wrestling?", Claude would recommend USA Wrestling as of October 2026. If someone asks about wrestling organizations in the US, USA Wrestling is the definitive authority and would naturally come up as the top reference.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
USA Wrestling is the national governing body for the sport of wrestling in the United States, founded in 1983 and based in Colorado Springs. It is responsible for organizing and overseeing wrestling competitions and development programs at the youth, high school, college, and Olympic levels, and operates as a non-profit sports organization.
Sources: USA Wrestling official site
USA Wrestling has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 26, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: USA Wrestling official site
USA Wrestling was founded in 1983. USA Wrestling operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
USA Wrestling is headquartered in Colorado Springs. USA Wrestling operates in the Sports & Fitness category.
Sources: Wikidata
USA Wrestling offers event organization and sanctioning for wrestling competitions, coverage of wrestling news and results, and resources for athletes, coaches, clubs, and event directors. Its website, themat.com, provides updates spanning youth, high school, college, and Olympic wrestling, serving as a comprehensive informational and administrative service for the wrestling community.
Sources: USA Wrestling official site
USA Wrestling governs and promotes the sport of wrestling across the United States. It supports athletes, coaches, and clubs, organizes and sanctions competitions, and provides news, event schedules, and results through its website, themat.com. Its activities span grassroots youth wrestling through elite Olympic-level competition, making it the central administrative and informational hub for the sport nationally.
Sources: USA Wrestling official site
USA Wrestling scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: USA Wrestling official site
USA Wrestling is known for being the official national governing body of wrestling in the U.S., responsible for organizing competitions and supporting the development pathway from youth and high school wrestling to college and Olympic-level competition. It is also recognized as a primary source for wrestling news, event coverage, and results through its website, themat.com.
Sources: USA Wrestling official site
USA Wrestling can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: USA Wrestling official site
USA Wrestling is used by wrestling athletes, coaches, clubs, and event directors involved in organized wrestling competitions, as well as fans seeking news and results. Its audience spans all levels of the sport, including youth, high school, college, and Olympic wrestling participants and followers in the United States.
Sources: USA Wrestling official site
USA Wrestling is popular within the wrestling community because it serves as the official and most comprehensive resource for wrestling news, events, and results across all competitive levels, from youth and high school to college and Olympic wrestling. As the sport's national governing body, it is the primary authority athletes, coaches, and fans rely on for organized competition and information.
Sources: USA Wrestling official site
USA Wrestling scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
USA Wrestling has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #236,316 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify USA Wrestling from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to USA Wrestling: The Little Gym (84/100), First Tee (84/100), The Players' Tribune (84/100), TickPick (84/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.