Michelin-starred dining at MoMA
The Modern (themodernnyc.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Travel & Hospitality brands, in the 76th percentile of 2574 Food & Beverage brands.
The Modern is a two-Michelin-starred contemporary American restaurant located within the Museum of Modern Art (MoMA) in New York City. Led by Chef Thomas Allan, it offers refined, seasonal cuisine paired with an award-winning wine program. The restaurant provides multiple dining experiences, from formal fine dining to a more casual à la carte bar room, set against views of MoMA's Sculpture Garden. It targets discerning diners, food and wine enthusiasts, art lovers, and guests marking special occasions seeking a luxury culinary experience.
| Brand Name | The Modern |
|---|---|
| Domain | themodernnyc.com |
| Industry | Food & Beverage, Travel & Hospitality |
| Founded | 1913 |
| Headquarters | New York City, New York, USA |
| Main Competitors | Eleven Madison Park (81/100), Per Se (72/100), Le Bernardin (74/100), Jean-Georges, Daniel (82/100) |
Moz Domain Authority 55/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,048,862 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Modern appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Modern is a Michelin-starred contemporary American restaurant featuring Chef Thomas Allen" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Modern?", Claude could identify the brand as of September 2026. The Modern is a Michelin-starred restaurant located at the Museum of Modern Art in New York City, run by Danny Meyer's Union Square Hospitality Group with chef Abram Bissell leading the kitchen. It offers refined New American cuisine with French influences, split between a formal Best known for Michelin-starred fine dining at MoMA with modern American-French cuisine.
When asked "Best brands similar to The Modern?", Claude would recommend The Modern as of September 2026. It's a well-known, critically acclaimed fine dining destination in NYC that would naturally come up when discussing top upscale American restaurants.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Modern's main competitors in Food & Beverage: Eleven Madison Park (81/100), Per Se (72/100), Le Bernardin (74/100), Daniel (82/100).
Sources: Brand Analyzer scan
The Modern offers contemporary American fine dining with seasonal menus, an award-winning wine program, and a separate casual à la carte dining option in its bar room. All dining experiences are set within the Museum of Modern Art, with views of the Sculpture Garden.
Sources: The Modern official site
The Modern is a two-Michelin-starred contemporary American restaurant located inside the Museum of Modern Art (MoMA) in New York City. It is led by Chef Thomas Allan and is known for its refined, seasonal cuisine and award-winning wine program.
Sources: The Modern official site
The Modern has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 59, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Modern official site
The Modern was founded in 1913. The Modern operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Modern serves refined, seasonal contemporary American cuisine paired with an award-winning wine selection. It offers distinct dining formats, including a formal fine dining room and a more casual à la carte bar room, both set within MoMA overlooking the Sculpture Garden.
Sources: The Modern official site
The Modern scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Modern official site
The Modern is known for its two-Michelin-starred contemporary American cuisine, its globally recognized wine program, and its distinctive setting overlooking MoMA's Sculpture Garden. It is also known for offering both fine dining and casual dining experiences within the same restaurant.
Sources: The Modern official site
The Modern can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Modern official site
The Modern is popular due to its two-Michelin-starred contemporary American cuisine created by Chef Thomas Allan, its acclaimed wine program, and its unique location within the Museum of Modern Art overlooking the Sculpture Garden. This combination of culinary excellence, art, and ambiance appeals to discerning diners and special occasion guests.
Sources: The Modern official site
The Modern is used by discerning diners, food and wine enthusiasts, art lovers, and guests seeking a luxury dining experience for special occasions in New York City.
Sources: The Modern official site
The Modern scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Modern has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (59/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,048,862 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify The Modern from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Modern: The Infatuation (82/100), The Hershey Company (82/100), The Pioneer Woman (82/100), Traveling Spoon (82/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.