DevOps, Open Source, and Cloud Native News
The New Stack (thenewstack.io) earns a Brand Analyzer score of 66 out of 100, placing it in the Developing tier among Media & Entertainment brands, Technology brands. Among 2070 Media & Entertainment brands analyzed, The New Stack ranks in the 42nd percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 82/100, Visual Identity 85/100, Messaging Clarity 95/100, Trust Foundation 55/100, AI Discoverability 57/100, Brand Authority 33/100.
The New Stack is a media brand that delivers news and exclusive content on DevOps, open source, and cloud native technologies. It positions itself as a trusted source for software engineering leaders and developers seeking in-depth coverage of modern infrastructure and development practices. Its target audience consists of software engineering leaders and aspirational developers focused on at-scale software development. The brand operates in the Media & Entertainment and Technology categories.
| Brand Name | The New Stack |
|---|---|
| Domain | thenewstack.io |
| Industry | Media & Entertainment, Technology |
| Main Competitors | InfoWorld, TechCrunch (94/100), The Register (92/100), VentureBeat (86/100), SD Times |
Moz Domain Authority 66/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,031 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Join our community of software engineering leaders and aspirational developers. Always stay in-the-know by getting the most important news and exclusive content delivered fresh to …" (Meta description: 34 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
The New Stack scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The New Stack has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #20,031 (Tranco), a Moz Domain Authority of 66/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The New Stack positions itself as the trusted source for software engineering leaders and developers seeking in-depth coverage of modern infrastructure and development practices.
Sources: The New Stack official site
The New Stack offers a subscription service that delivers news and exclusive content on DevOps, open source, and cloud native technologies to subscribers.
Sources: The New Stack official site
The New Stack is a media brand operating in the Media & Entertainment and Technology categories that provides coverage of DevOps, open source, and cloud native technologies.
Sources: The New Stack official site
The New Stack's main competitors include InfoWorld, TechCrunch (94/100), The Register (92/100), VentureBeat (86/100), SD Times. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: The New Stack official site
The New Stack and TechCrunch are competitors in Media & Entertainment. Brand Analyzer scores The New Stack at 66/100 and TechCrunch at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: The New Stack official site
The New Stack is known for delivering news and exclusive content on DevOps, open source, and cloud native technologies to software engineering leaders and developers.
Sources: The New Stack official site
Popular alternatives to The New Stack include InfoWorld, TechCrunch (94/100), The Register (92/100), VentureBeat (86/100), SD Times. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: The New Stack official site
The New Stack is used by software engineering leaders and aspirational developers focused on at-scale software development.
Sources: The New Stack official site
The New Stack has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 37, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The New Stack official site
The New Stack scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The New Stack official site
The New Stack can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The New Stack official site
Ranked closest to The New Stack: Football GR (66/100), Sofascore (66/100), The Rundown AI (66/100), StoryGiants (66/100).
A step up - brands to learn from: Vgames (71/100), VerradoWay (71/100).
Category leader: Boston.com (97/100).