Australia's Biggest Sporting Debate
The Roar (theroar.com.au) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 50th percentile of 10098 Media & Entertainment brands.
The Roar is an Australian sports media platform that publishes expert and fan-submitted sports opinion, news, scores, and video content. It combines professional journalism with contributions from everyday sports enthusiasts, covering major sporting codes and providing live coverage. The platform positions itself as a community-driven hub for sporting debate in Australia, targeting sports fans and aspiring writers who want to both consume and contribute content.
| Brand Name | The Roar |
|---|---|
| Domain | theroar.com.au |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | Fox Sports Australia (81/100), Wide World of Sports, ESPN (88/100), Sporting News Australia (89/100), News.com.au Sport (94/100) |
Moz Domain Authority 79/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #118,176 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Roar appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Expert & fan-submitted sports opinion and video, plus the latest news, scores, live coverage and must-see sports video highlights." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Roar?", Claude could identify the brand as of September 2026. The Roar is an Australian sports opinion and news website that publishes articles from both professional journalists and everyday fans on a wide range of sports, with a strong focus on rugby league, rugby union, AFL, cricket, and football. Best known for being a community-driven sports opinion site in Australia that lets amateur writers contribute alongside professional editors.
When asked "Best brands similar to The Roar?", Claude would recommend The Roar as of September 2026. It's a well known name in Australian sports media, especially for its user-generated opinion content, so it fits naturally in a list of similar outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Roar's main competitors in Media & Entertainment: Fox Sports Australia (81/100), ESPN (88/100), Sporting News Australia (89/100), News.com.au Sport (94/100).
Sources: Brand Analyzer scan
The Roar has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 54, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Roar official site
The Roar scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Roar official site
The Roar can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Roar official site
The Roar offers sports opinion articles from both professional journalists and fan contributors, sports news, live scores, live coverage of matches, and sports video content, including highlights, across major Australian sporting codes.
Sources: The Roar official site
The Roar is an Australian sports media platform that publishes expert and fan-submitted sports opinion, news, scores, and video coverage. It positions itself as Australia's leading community-driven sports media outlet, blending professional journalism with contributions from everyday sports fans.
Sources: The Roar official site
The Roar delivers sports opinion, news, scores, live coverage, and video highlights across major sporting codes in Australia. It publishes content from both professional journalists and fan contributors, allowing everyday enthusiasts to have their writing featured alongside expert analysis.
Sources: The Roar official site
The Roar is used by Australian sports fans and enthusiasts who want to read expert and fan-written sports content, as well as aspiring writers who want to contribute their own sports opinion and analysis to a public platform.
Sources: The Roar official site
The Roar scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Roar has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #118,176 (Tranco) and a Moz Domain Authority of 79/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Roar from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Roar: The Point (78/100), CasinoReviews.com (78/100), theScore (78/100), The Shelby Report (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.