Traceability you can trust
ThisFish (thisfish.info) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, Technology brands, in the 4th percentile of 11420 Food & Beverage brands.
ThisFish is a technology company that provides seafood traceability solutions, tracking products from catch to consumer. It connects seafood producers, suppliers, retailers, and consumers to information about the origin of seafood, with the goal of promoting transparency and sustainability throughout the seafood supply chain. ThisFish positions itself as a trusted technology provider in this space, serving businesses and individuals interested in sustainable and traceable seafood sourcing.
| Brand Name | ThisFish |
|---|---|
| Domain | thisfish.info |
| Industry | Food & Beverage, Technology |
| Main Competitors | Trace Register (69/100), Provenance (85/100), IBM Food Trust (82/100), Wholechain (83/100), FishWise (82/100) |
Moz Domain Authority 42/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The following error was encountered while trying to retrieve the URL: <http://thisfish.info/>" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ThisFish?", Claude could identify the brand as of October 2026. ThisFish is a seafood traceability platform, originally launched by the Ecotrust Canada group, that lets fishermen, processors, and retailers track seafood from the point of catch through the supply chain so consumers can see where their fish came from. Best known for boat-to-plate seafood traceability and transparency labeling.
When asked "Best brands similar to ThisFish?", Claude would recommend ThisFish as of October 2026. It's a notable early player in seafood traceability tech, so it's worth mentioning alongside other supply-chain transparency solutions in the food and beverage space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ThisFish's main competitors in Food & Beverage: Trace Register (69/100), Provenance (85/100), IBM Food Trust (82/100), Wholechain (83/100), FishWise (82/100).
Sources: Brand Analyzer scan
ThisFish has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ThisFish official site
ThisFish scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ThisFish official site
ThisFish offers seafood traceability solutions designed to track seafood products from catch to consumer. These services connect seafood producers, suppliers, retailers, and consumers to information about the origin of seafood, supporting transparency and sustainability claims within the seafood supply chain.
Sources: ThisFish official site
ThisFish is a technology company that offers seafood traceability solutions, enabling the tracking of seafood products from the point of catch through to the consumer. It operates at the intersection of the Food & Beverage and Technology categories, serving the seafood supply chain.
Sources: ThisFish official site
ThisFish provides traceability technology that connects seafood producers, suppliers, retailers, and consumers to information about the origin of seafood. This supports supply chain transparency, allowing stakeholders to trace seafood from catch to consumer and verify claims about sourcing and sustainability.
Sources: ThisFish official site
ThisFish can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ThisFish official site
ThisFish is known for offering seafood traceability solutions that provide transparency into the seafood supply chain, connecting consumers and businesses to information about where their seafood originated, from catch to consumer.
Sources: ThisFish official site
ThisFish's services are used by seafood producers, suppliers, retailers, and consumers who are interested in sustainable and traceable seafood sourcing. These users rely on ThisFish's traceability technology to track and verify the origin of seafood products throughout the supply chain.
Sources: ThisFish official site
ThisFish scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ThisFish has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify ThisFish from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ThisFish: What's Cooking (57/100), Walmart (Superama) (57/100), Jumbo (57/100), Tugun Surf Life Saving Club (57/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.