Safe and easy ticket resale
TicketSwap (ticketswap.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Media & Entertainment brands, in the 30th percentile of 27427 E-commerce brands.
TicketSwap is an Amsterdam-based online marketplace, founded in 2012, that enables event-goers to buy and sell secondhand tickets to concerts, festivals, and other events. Led by CEO Hans Ober, the company focuses on providing a secure, fraud-protected platform that prevents scalping and ensures tickets are sold at fair prices. Operating in the e-commerce and media & entertainment sectors, TicketSwap targets concertgoers and festival attendees seeking a safe alternative to traditional ticket resale channels.
| Brand Name | TicketSwap |
|---|---|
| Domain | ticketswap.com |
| Industry | E-commerce, Media & Entertainment |
| Founded | 2012 |
| Headquarters | Amsterdam |
| CEO | Hans Ober |
| Main Competitors | StubHub (92/100), Viagogo (88/100), SeatGeek (81/100), Vivid Seats (91/100), Twickets (83/100), Ticketmaster (95/100), Tixel (85/100), GigsGigsGigs |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #117,645 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To make buying and selling tickets safe, easy, and fair for everyone." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is TicketSwap?", Claude could identify the brand as of October 2026. TicketSwap is a European online marketplace where people can safely buy and sell tickets for concerts, festivals, sports events, and other live events at fair prices, rather than through scalpers. Best known for Being a trusted peer-to-peer resale platform that caps ticket prices to prevent scalping.
When asked "Best brands similar to TicketSwap?", Claude would recommend TicketSwap as of October 2026. It's one of the leading and most reputable secondary ticket marketplaces in Europe, especially known for its anti-scalping stance.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
TicketSwap's main competitors in E-commerce: StubHub (92/100), Viagogo (88/100), SeatGeek (81/100), Vivid Seats (91/100), Twickets (83/100).
Sources: Brand Analyzer scan
TicketSwap offers an online marketplace service for buying and selling secondhand tickets to concerts, festivals, and other live events. Its core service includes ticket verification and fraud protection to ensure listings are legitimate, as well as price controls designed to prevent scalping and keep resale prices fair for buyers.
Sources: TicketSwap official site
TicketSwap is an online marketplace, headquartered in Amsterdam and founded in 2012, that allows fans to buy and sell secondhand tickets to concerts, festivals, and other events. It operates in the e-commerce and media & entertainment categories and is led by CEO Hans Ober. The platform was created to address problems with traditional ticket resale, such as fraud and scalping, by offering a secure alternative where tickets are sold at fair, capped prices.
Sources: TicketSwap official site
TicketSwap has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 19, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: TicketSwap official site
TicketSwap was founded in 2012. TicketSwap operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
TicketSwap is headquartered in Amsterdam. TicketSwap operates in the E-commerce category.
Sources: Wikidata
TicketSwap operates a secure online platform where people can buy and sell tickets to concerts, festivals, and other live events. It verifies tickets and transactions to protect both buyers and sellers from fraud, and it enforces price caps to prevent scalping, ensuring tickets are resold at or near their original price. The service connects event-goers who can no longer attend an event with others looking to purchase valid tickets safely.
Sources: TicketSwap official site
TicketSwap scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: TicketSwap official site
TicketSwap is known for being a safe, fraud-protected marketplace for reselling event tickets, particularly for concerts and festivals. It has built a reputation around eliminating scalping and fake tickets by verifying transactions and capping resale prices so tickets are sold at fair value rather than inflated prices.
Sources: TicketSwap official site
Based on its stated mission and positioning, TicketSwap is designed to be a trustworthy platform, as it explicitly focuses on fraud protection, fair pricing, and eliminating scams and scalping from ticket resale. Its value proposition centers on safety and fairness for both buyers and sellers, suggesting a deliberate emphasis on building trust within the secondhand ticket market.
Sources: TicketSwap official site
TicketSwap can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: TicketSwap official site
TicketSwap is used by event-goers, concertgoers, and festival attendees who need to either resell tickets they can no longer use or purchase tickets to sold-out or high-demand events. Its target audience consists of fans seeking a safe, fair way to transact tickets outside official primary sales channels.
Sources: TicketSwap official site
TicketSwap is popular because it addresses common pain points in ticket resale, such as fraud, fake tickets, and scalper price gouging. By offering a secure, fraud-protected platform with fair pricing, it appeals to concertgoers and festival attendees who want a safer alternative to informal resale channels or unregulated marketplaces.
Sources: TicketSwap official site
TicketSwap scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
TicketSwap has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #117,645 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify TicketSwap from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to TicketSwap: Thrill Jockey (72/100), L. (72/100), Tiketti (72/100), Tile Africa (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.