Global Law Firm, Local Insight
Holland & Knight (tklaw.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 35th percentile of 5040 Legal brands.
Holland & Knight is a full-service law firm headquartered in Tampa, Florida, founded in 1968. The firm employs approximately 2,200 attorneys practicing in over 250 areas of law, providing legal representation in litigation, business, real estate, governmental and healthcare matters. It serves corporations, financial institutions, governmental entities and individuals, positioning itself as a top-tier firm operating at the intersection of business, government and law.
| Brand Name | Holland & Knight |
|---|---|
| Domain | tklaw.com |
| Industry | Legal |
| Founded | 1968 |
| Headquarters | Tampa, Florida, U.S. |
| Main Competitors | Baker McKenzie (85/100), DLA Piper (86/100), Greenberg Traurig (85/100), Latham & Watkins (78/100), Skadden, Arps, Slate, Meagher & Flom (73/100), Kirkland & Ellis (76/100), Jones Day (87/100), Sidley Austin (87/100) |
Ranked #3,710,230 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Holland & Knight has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Holland & Knight is a law firm that provides representation in litigation, business, real estate, governmental and healthcare law with approximately 2,200 attorneys practicing …" (Meta description: 30 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, Facebook, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Holland & Knight's main competitors in Legal: Baker McKenzie (85/100), DLA Piper (86/100), Greenberg Traurig (85/100), Latham & Watkins (78/100), Skadden, Arps, Slate, Meagher & Flom (73/100).
Sources: Brand Analyzer scan
Holland & Knight offers legal services including litigation, business law, real estate law, governmental affairs counsel, and healthcare law, spanning more than 250 practice areas in total.
Sources: Holland & Knight official site
Holland & Knight is a full-service law firm headquartered in Tampa, Florida, founded in 1968. It is one of the larger U.S.-based law firms, with approximately 2,200 attorneys practicing in over 250 areas of law across multiple offices.
Sources: Holland & Knight official site
Holland & Knight has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 4, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Holland & Knight official site
Holland & Knight was founded in 1968. Holland & Knight operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Holland & Knight provides legal representation and strategic counsel in litigation, business, real estate, governmental and healthcare law, among other practice areas. The firm advises corporations, financial institutions, governmental entities and individuals on complex legal, regulatory and geopolitical matters.
Sources: Holland & Knight official site
Holland & Knight scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Holland & Knight official site
Holland & Knight's clients include corporations, financial institutions, governmental entities and individuals seeking sophisticated legal counsel in litigation, business, real estate, healthcare and regulatory matters.
Sources: Holland & Knight official site
Holland & Knight can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Holland & Knight official site
Holland & Knight is known for being a large, full-service law firm with a broad national and international platform, offering deep expertise across more than 250 areas of law through approximately 2,200 attorneys.
Sources: Holland & Knight official site
Holland & Knight scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Holland & Knight has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,710,230 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Holland & Knight: Advokatfirmaet Thommessen (72/100), Thiessen Law Firm (72/100), TotalHIPAA Compliance (72/100), Totem Technologies (72/100).
A step up - brands to learn from: Xeinadin (81/100), Workpro (81/100).
Category leader: Law.com (96/100).
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