Modern, simple clothing and homeware
TOAST (toa.st) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, Real Estate brands, in the 94th percentile of 4166 Fashion & Apparel brands.
TOAST is a lifestyle brand that creates modern, simple clothing for women and men, along with functional, thoughtful pieces for the home. The brand emphasizes timeless, considered design and quality craftsmanship across clothing, accessories, and homeware. TOAST offers sustainable options, including its Reworn and Renewed collections, and sells products online and in physical stores, targeting style-conscious consumers who value minimalist design and mindful consumption.
| Brand Name | TOAST |
|---|---|
| Domain | toa.st |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | COS (57/100), Everlane (92/100), Arket (70/100), Toast Vintage, Margaret Howell (80/100), Nudie Jeans (91/100), Uniqlo (93/100), Muji (82/100), Anthropologie (72/100), White Company (70/100) |
Moz Domain Authority 60/100 vs category average 47 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #146,395 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
TOAST appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "TOAST creates modern, simple clothing for both women and men and functional, thoughtful pieces for the home. Shop the latest collection online and in store." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Webflow, Angular.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is TOAST?", Claude could identify the brand as of September 2026. TOAST is a British clothing and homeware brand known for understated, timeless designs made from natural materials like linen and wool, often with a focus on craftsmanship and sustainability. It sells through its website and a number of standalone stores, primarily in the UK, and Best known for understated, high-quality linen and wool clothing with a minimalist, artisanal aesthetic.
When asked "Best brands similar to TOAST?", Claude would recommend TOAST as of September 2026. It's a well-regarded name for quality basics and quiet luxury style, so I'd mention it alongside brands like Margaret Howell or Arket for similar aesthetics.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
TOAST's main competitors in Fashion & Apparel: COS (57/100), Everlane (92/100), Arket (70/100), Margaret Howell (80/100), Nudie Jeans (91/100).
Sources: Brand Analyzer scan
TOAST has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 63, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: TOAST official site
TOAST offers modern, simple clothing for women and men, along with functional, thoughtful pieces for the home. Its product range includes clothing, accessories, and homeware, with sustainable options available through its Reworn and Renewed collections.
Sources: TOAST official site
TOAST scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: TOAST official site
TOAST is a lifestyle clothing and homeware brand that designs modern, simple clothing for women and men, as well as functional, thoughtful pieces for the home. It sells its products online and in physical retail stores.
Sources: TOAST official site
TOAST creates and sells modern, simple clothing for women and men, along with functional, thoughtful homeware pieces. The brand combines timeless design with quality craftsmanship across clothing, accessories, and home goods, and offers sustainable options through its Reworn and Renewed collections.
Sources: TOAST official site
TOAST can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: TOAST official site
TOAST is known for its understated, modern clothing design and thoughtfully crafted homeware, blending fashion and home goods with an emphasis on quality craftsmanship and sustainability, including sustainable collections like Reworn and Renewed.
Sources: TOAST official site
TOAST's target audience is style-conscious men and women who appreciate minimalist, quality-focused design in both clothing and home goods, and who value sustainability and craftsmanship.
Sources: TOAST official site
TOAST scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
TOAST has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (65/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #146,395 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify TOAST from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to TOAST: Titan (88/100), ThirdLove (88/100), Tommy Bahama (88/100), Ulla Johnson (88/100).
A step up - brands to learn from: Zappos (91/100), Victorinox (91/100).
Category leader: Complex (97/100).
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