Saving babies' lives
Tommy's (tommys.org) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 85th percentile of 7363 Non-profit brands.
Tommy's is a UK-based charity focused on preventing pregnancy and baby loss through research, care, and support. It funds pregnancy research, investing over £2 million annually, and provides resources to expectant and bereaved parents, families affected by pregnancy or baby loss, healthcare professionals, and donors. Positioned as the UK's leading research-driven charity in this space, Tommy's combines scientific research with practical support services aimed at improving maternal and infant health outcomes.
| Brand Name | Tommy's |
|---|---|
| Domain | tommys.org |
| Industry | Non-profit, Healthcare |
| Main Competitors | Sands (83/100), Bliss (87/100), Miscarriage Association (80/100), Wellbeing of Women, Baby Lifeline (79/100) |
Moz Domain Authority 63/100 vs category average 51 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #100,152 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Tommy" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Tommy's?", Claude could identify the brand as of September 2026. Tommy's is a UK-based charity that funds research into pregnancy complications like miscarriage, stillbirth, and premature birth, and provides information and support to parents through pregnancy loss and difficult pregnancies. Best known for Funding research into miscarriage, stillbirth, and premature birth prevention.
When asked "Best brands similar to Tommy's?", Claude would recommend Tommy's as of September 2026. It's one of the UK's leading pregnancy and baby loss charities, well known for its research centres and support services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tommy's's main competitors in Non-profit: Sands (83/100), Bliss (87/100), Miscarriage Association (80/100), Baby Lifeline (79/100).
Sources: Brand Analyzer scan
Tommy's is a UK-based charity dedicated to preventing pregnancy and baby loss. It operates as a research-driven organization that funds scientific studies while also providing care and support services to families affected by pregnancy complications or loss.
Sources: Tommy's official site
Tommy's has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 45, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tommy's official site
Tommy's funds and conducts research into pregnancy and baby loss, investing over £2 million annually to improve maternal and infant health outcomes. It also provides practical support, resources, and care to expectant and bereaved parents, and shares information with healthcare professionals working in this field.
Sources: Tommy's official site
Tommy's scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Tommy's official site
Tommy's offers pregnancy research funding, support resources for expectant and bereaved parents, and information and guidance for families affected by pregnancy or baby loss. It also provides information relevant to healthcare professionals and facilitates donations to support its research mission.
Sources: Tommy's official site
Tommy's is known for being the UK's leading charity funding pregnancy research, specifically focused on reducing rates of baby loss and improving outcomes for mothers and infants. It combines scientific research funding with direct support services for families.
Sources: Tommy's official site
Tommy's can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tommy's official site
Tommy's serves expectant and bereaved parents, families affected by pregnancy or baby loss, healthcare professionals seeking research-based information, and donors or supporters who wish to fund pregnancy research and related charitable work.
Sources: Tommy's official site
Tommy's scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tommy's has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #100,152 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tommy's from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tommy's: Times Square NYC (84/100), The Walrus (84/100), Trail Life USA (84/100), Transportation Research Board (TRB) (84/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: PBS (97/100).
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