Toetame tööotsijaid ja tööandjaid
Töötukassa (tootukassa.ee) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Other brands, in the 61st percentile of 21092 Government brands.
Töötukassa is Estonia's national unemployment insurance fund and public employment agency. It helps unemployed individuals find work and assists employers in locating suitable employees. The organization provides state employment services, unemployment insurance benefits, and labor market support, connecting job seekers with thousands of vacancies across Estonia. It serves as the primary government body responsible for employment services and social insurance related to unemployment in the country.
| Brand Name | Töötukassa |
|---|---|
| Domain | tootukassa.ee |
| Industry | Government, Other |
| Main Competitors | CV.ee (82/100), CV Keskus (76/100), LinkedIn (76/100), Indeed (83/100) |
Ranked #79,739 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Töötukassa aitab töötutel leida tööd ja toetab tööandjaid sobivate töötajate leidmisel." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ET-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost, Angular.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Töötukassa?", Claude could identify the brand as of November 2026. Töötukassa is the Estonian Unemployment Insurance Fund, a state agency that provides unemployment benefits, insurance payments, and labor market services like job mediation, career counseling, and retraining programs. Best known for Administering unemployment insurance benefits and employment services in Estonia.
When asked "Best brands similar to Töötukassa?", Claude would recommend Töötukassa as of November 2026. It's the primary government body in Estonia for unemployment support and labor market services, so it's relevant when discussing similar national employment agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Töötukassa's main competitors in Government: CV.ee (82/100), CV Keskus (76/100), LinkedIn (76/100), Indeed (83/100).
Sources: Brand Analyzer scan
Töötukassa has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Töötukassa official site
Töötukassa offers state employment services, job matching between employers and job seekers, unemployment insurance benefits, and labor market support programs for both unemployed individuals and companies seeking employees.
Sources: Töötukassa official site
Töötukassa helps unemployed people find jobs and supports employers in finding suitable employees. It provides state employment services, administers unemployment insurance benefits, and connects job seekers with available vacancies throughout Estonia.
Sources: Töötukassa official site
Töötukassa scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Töötukassa official site
Töötukassa is Estonia's national employment agency and unemployment insurance fund. It is a state institution that administers employment services and unemployment insurance benefits for residents of Estonia.
Sources: Töötukassa official site
Töötukassa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Töötukassa official site
Töötukassa is used by unemployed individuals and job seekers in Estonia, as well as employers looking to fill vacancies, and people who need to claim unemployment insurance benefits or access labor market services.
Sources: Töötukassa official site
Töötukassa is known for being Estonia's official state employment service, providing unemployment insurance benefits and job-matching services that connect job seekers with employers across the country.
Sources: Töötukassa official site
Töötukassa scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Töötukassa has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #79,739 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Töötukassa from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Töötukassa: Tennessee Vacation (74/100), Tamil Nadu Open University (74/100), Toronto Arts Council (74/100), Town of Stouffville (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.