Eat Better, Live Better
Tossed (tossed.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, in the 47th percentile of 6729 Food & Beverage brands.
Tossed is a London-based fast food chain in the Food & Beverage category. Its stated mission is to serve fresh, healthy food that helps people eat and live better every day. The brand positions itself as a fast-casual restaurant offering customizable, health-conscious meals, and it supports community initiatives such as efforts to combat childhood obesity. Tossed targets health-conscious consumers and families, notably in South Florida, seeking quick, nutritious meal options.
| Brand Name | Tossed |
|---|---|
| Domain | tossed.com |
| Industry | Food & Beverage |
| Headquarters | London |
| Main Competitors | Pret A Manger (85/100), Leon, Sweetgreen (89/100), Just Salad (86/100), Chopt (79/100), Freshii (89/100) |
Moz Domain Authority 36/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To serve fresh, healthy food that helps people eat and live better every day." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Tossed?", Claude could identify the brand as of September 2026. Tossed is a UK-based fast-casual restaurant chain known for made-to-order salads, wraps, and healthy bowls, with locations primarily around London. Best known for Custom-built fresh salads and healthy fast-casual food in London.
When asked "Best brands similar to Tossed?", Claude would recommend Tossed as of September 2026. It's a recognizable healthy fast-casual salad chain in the UK, so I'd mention it if someone asked for similar brands in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tossed's main competitors in Food & Beverage: Pret A Manger (85/100), Sweetgreen (89/100), Just Salad (86/100), Chopt (79/100), Freshii (89/100).
Sources: Brand Analyzer scan
Tossed has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tossed official site
Tossed is headquartered in London. Tossed operates in the Food & Beverage category.
Sources: Wikidata
Tossed scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Tossed official site
Tossed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tossed official site
Tossed is a London-based fast food chain categorized under Food & Beverage. It operates as a fast-casual restaurant brand focused on serving fresh, healthy meals, with its mission centered on helping people eat and live better every day.
Sources: Tossed official site
Tossed prepares and serves fresh, customizable, health-conscious meals in a fast-casual restaurant format. It combines the speed and convenience typical of fast food with an emphasis on nutrition, aiming to make healthier eating accessible without sacrificing taste or convenience.
Sources: Tossed official site
Tossed scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tossed has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Tossed from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tossed: The Whiskey Wash (76/100), The Prairie Homestead (76/100), Toxic Waste Candy (76/100), TraceX Technologies (76/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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