ふれるたび、視点がふえる
Toyokeizai (toyokeizai.net) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Finance brands, in the 51st percentile of 7483 Media & Entertainment brands.
Toyokeizai (toyokeizai.net) is a business news website operated by Toyo Keizai. It publishes original analysis and extensive data on business and economic topics, aiming to help working professionals make objective judgments and better decisions. The site positions itself as a reliable media source for those interested in business, economic, and social trends, offering multi-faceted perspectives on current affairs.
| Brand Name | Toyokeizai |
|---|---|
| Domain | toyokeizai.net |
| Industry | Media & Entertainment, Finance |
| Main Competitors | Nikkei (83/100), Diamond Online (86/100), President Online (81/100), Business Insider Japan (74/100), NewsPicks (77/100) |
Moz Domain Authority 84/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,034 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "東洋経済が運営するビジネスニュースサイト。ビジネス・経済に関する独自分析やデータを豊富に掲載。はたらく人の客観的な判断と「よりよい選択」を支援します。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Toyokeizai?", Claude could identify the brand as of September 2026. Toyokeizai (Toyo Keizai Shinposha) is a Japanese media company publishing Toyo Keizai Online (toyokeizai.net), a major business and economics news site, alongside its long-running weekly magazine Shukan Toyo Keizai. Best known for Being one of Japan's leading business and economic news publications, especially its weekly magazine Shukan Toyo Keizai and its online business news portal.
When asked "Best brands similar to Toyokeizai?", Claude would recommend Toyokeizai as of September 2026. It's a well-established and respected source for Japanese business journalism, so it would naturally come up alongside outlets like Nikkei or Diamond when discussing Japanese business media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Toyokeizai's main competitors in Media & Entertainment: Nikkei (83/100), Diamond Online (86/100), President Online (81/100), Business Insider Japan (74/100), NewsPicks (77/100).
Sources: Brand Analyzer scan
Toyokeizai has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 70, recommendation 79). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Toyokeizai official site
Toyokeizai scores 79/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Toyokeizai official site
Toyokeizai is a business news website operated by Toyo Keizai, focused on delivering original analysis and data-driven reporting on business and economic topics in Japan.
Sources: Toyokeizai official site
Toyokeizai publishes business and economic news, along with original analysis and extensive data, to help readers understand business and economic issues from multiple perspectives and make informed decisions.
Sources: Toyokeizai official site
Toyokeizai can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Toyokeizai official site
Toyokeizai offers business and economic news content, including original analytical articles and data-driven reporting, delivered through its website toyokeizai.net.
Sources: Toyokeizai official site
Toyokeizai is known for its independent analysis and data-rich reporting on business and economic topics, aimed at supporting objective decision-making among working professionals.
Sources: Toyokeizai official site
Toyokeizai's audience consists of business professionals and working individuals who are interested in business, economic, and social trends and seek data-driven insights to support their decision-making.
Sources: Toyokeizai official site
Toyokeizai scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Toyokeizai has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (79/100) and its weakest is visibility (15/100). It benefits from a global traffic rank of #6,034 (Tranco), a Moz Domain Authority of 84/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Toyokeizai from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Toyokeizai: TLDR (78/100), Time Out Market (78/100), The Tribune (78/100), Triumph Rat (78/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.